Coffee machine brands in Australia:Which are most popular?

Name: Coffee machine brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Breville was the most searched coffee machine brand in Australia, accounting for 28.7% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Breville and De'Longhi were mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three responses that gave a list.

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Top coffee machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and De'Longhi were mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three answers that gave a list. De'Longhi was second, and Nespresso was third. Ninja, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Breville	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
De'Longhi	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Nespresso	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Sunbeam	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ninja	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
La Marzocco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Philips	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jura	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gaggia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rocket Espresso	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Lelit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Breville4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De'Longhi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Marzocco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaggia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Espresso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lelit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee machine brands

5 answers

Asked ChatGPT
“What's the best home coffee machine in Australia?”
1. 1Breville
2. 2De'Longhi
Asked ChatGPT
“Which espresso machine should I buy for home?”
1. 1Breville
Asked ChatGPT
“Which coffee machine is easiest to use?”
1. 1Nespresso
2. 2De'Longhi
Searched Google, AI Overview
“best coffee machine”
1. 1Breville
2. 2De'Longhi
Searched Google, AI Overview
“coffee machine”
1. 1Breville
2. 2De'Longhi
3. 3Nespresso
4. 4Sunbeam

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which coffee machine brands do people search for most?

This chart shows how often people search Google for each coffee machine brand by name. Each line represents a brand's share of searches for all 12 coffee machine brands we track, month by month, from searches in Australia.

Share of searches among coffee machine brands in Australia, by month

Month	Breville	Ninja	De'Longhi	Smeg	Nespresso	La Marzocco	Philips	Sunbeam	Jura	Gaggia	Rocket Espresso	Lelit
Oct 2025	27.2%	12.2%	27.2%	8.1%	6.7%	4.5%	4.5%	4.5%	3%	0.85%	0.85%	0.58%
Nov 2025	31.3%	17.1%	20.9%	7.7%	6.3%	4.2%	3.4%	4.2%	2.8%	0.83%	0.66%	0.66%
Dec 2025	27.7%	18.5%	22.7%	8.3%	6.8%	3.7%	3%	4.5%	2.5%	0.9%	0.71%	0.6%
Jan 2026	30%	16.4%	20%	9%	7.3%	4.9%	2.2%	4.9%	2.7%	0.94%	0.94%	0.79%
Feb 2026	30.5%	16.7%	20.4%	7.5%	7.5%	5%	3.3%	4.1%	2.7%	0.99%	0.8%	0.62%
Mar 2026	28.1%	18.8%	18.8%	8.4%	6.9%	5.6%	3.1%	4.6%	3.1%	1.1%	0.91%	0.74%
Apr 2026	29.5%	19.7%	19.7%	7.2%	5.9%	5.9%	3.2%	3.9%	2.6%	0.93%	0.78%	0.63%
May 2026	26%	21.3%	21.3%	7.8%	6.4%	5.2%	3.5%	3.5%	2.8%	0.82%	0.82%	0.56%
Jun 2026	28.1%	23%	18.8%	6.9%	5.6%	5.6%	3.1%	3.8%	3.1%	0.72%	0.72%	0.61%
Jul 2026	28.1%	22.9%	18.8%	6.9%	5.6%	5.6%	3.1%	3.8%	3.1%	0.91%	0.72%	0.61%
Aug 2026	27.4%	22.4%	18.3%	8.2%	5.5%	5.5%	3.7%	3.7%	3%	0.89%	0.89%	0.7%
Sep 2026	28.7%	23.5%	19.2%	7%	5.7%	4.7%	3.1%	3.1%	2.6%	0.93%	0.74%	0.62%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Breville	28.7%	74K	0%	+1.3 points
2, held 2nd	Ninja SharkNinja	23.5%	60.5K	0%	+1.1 points
3, held 3rd	De'Longhi	19.2%	49.5K	0%	+0.9 points
4, held 4th	Smeg	7%	18.1K	-18.5%	-1.2 points
5, moved from 6th to 5th	Nespresso	5.7%	14.8K	0%	+0.3 pointsmoved from 6th to 5th
6, moved from 5th to 6th	La Marzocco	4.7%	12.1K	-18.2%	-0.8 pointsmoved from 5th to 6th
7, held 7th	Philips	3.1%	8.1K	-18.2%	-0.5 points
8, held 8th	Sunbeam	3.1%	8.1K	-18.2%	-0.5 points
9, held 9th	Jura	2.6%	6.6K	-18.5%	-0.4 points
10, held 10th	Gaggia	0.93%	2.4K	0%	0 points
11, held 11th	Rocket Espresso	0.74%	1.9K	-20.8%	-0.2 points
12, held 12th	Lelit Breville	0.62%	1.6K	-15.8%	-0.1 points

1.Breville
28.7%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.Ninja
23.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.De'Longhi
19.2%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Smeg
7%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
5.Nespresso
5.7%
Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.La Marzocco
4.7%
Moved from 5th to 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
7.Philips
3.1%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.Sunbeam
3.1%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
9.Jura
2.6%
Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
10.Gaggia
0.93%
Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
11.Rocket Espresso
0.74%
Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.
12.Lelit
0.62%
Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among coffee machine brands in Australia?

12 brands

In September 2026, Breville was the most searched among coffee machine brands in Australia, with an estimated 74K branded searches, 28.7% of all searches for the 12 we track. Ninja is in 2nd place, 5.2 percentage points behind at 23.5%.

Australia coffee machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Breville	27.2% → 28.7%	31.3%Nov 2025	26%May 2026	1st
Ninja	12.2% → 23.5%	23.5%Sep 2026	12.2%Oct 2025	3rd → 2nd
De'Longhi	27.2% → 19.2%	27.2%Oct 2025	18.3%Aug 2026	2nd → 3rd
Smeg	8.1% → 7%	9%Jan 2026	6.9%Jul 2026	4th
Nespresso	6.7% → 5.7%	7.5%Feb 2026	5.5%Aug 2026	5th
La Marzocco	4.5% → 4.7%	5.9%Apr 2026	3.7%Dec 2025	6th
Philips	4.5% → 3.1%	4.5%Oct 2025	2.2%Jan 2026	7th
Sunbeam	4.5% → 3.1%	4.9%Jan 2026	3.1%Sep 2026	8th
Jura	3% → 2.6%	3.1%Jun 2026	2.5%Dec 2025	9th
Gaggia	0.85% → 0.93%	1.1%Mar 2026	0.72%Jun 2026	10th
Rocket Espresso	0.85% → 0.74%	0.94%Jan 2026	0.66%Nov 2025	11th
Lelit	0.58% → 0.62%	0.79%Jan 2026	0.56%May 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia increased from 27.2% to 28.7%.
Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in Australia increased from 12.2% to 23.5%.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in Australia decreased from 27.2% to 19.2%.
Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia decreased from 8.1% to 7%.
Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia decreased from 6.7% to 5.7%.
Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia decreased from 4.5% to 3.1%.
Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in Australia decreased from 4.5% to 3.1%.
Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia peaked at 31.3% in November 2025 and was lowest at 26% in May 2026.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in Australia peaked at 27.2% in October 2025 and was lowest at 18.3% in August 2026.
Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia peaked at 9% in January 2026 and was lowest at 6.9% in July 2026.
Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia peaked at 7.5% in February 2026 and was lowest at 5.5% in August 2026.
Across the 12 months ending September 2026, La Marzocco’s share of searches among coffee machine brands in Australia peaked at 5.9% in April 2026 and was lowest at 3.7% in December 2025.
Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia peaked at 4.5% in October 2025 and was lowest at 2.2% in January 2026.
Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands in Australia peaked at 4.9% in January 2026 and was lowest at 3.1% in September 2026.
Across the 12 months ending September 2026, Ninja rose from 3rd to 2nd among coffee machine brands in Australia.
Across the 12 months ending September 2026, De'Longhi fell from 2nd to 3rd among coffee machine brands in Australia.
Across the 12 months ending September 2026, La Marzocco, Jura, Gaggia, Rocket Espresso and Lelit held steady: their share of searches among coffee machine brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia coffee machine brands in September 2026?

8 changes

In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%.
In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%.
In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%.
In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%.
In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%.
In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.
In September 2026, Sunbeam lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.
Jura’s share of searches among coffee machine brands in Australia has lost ground for 3 months in a row, from 3.1% to 2.6% in September 2026.

How are branded searches counted for coffee machine brands?

12 search terms

Each brand's share of searches among coffee machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.