Brandwave

How popular isNespresso?

In September 2026, people searched for Nespresso by name about 14,800 times in Australia, about the same as the previous year. These searches made up 5.7% of all Australia coffee machine brand searches, placing Nespresso fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Nespresso appeared in two of the five answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Nespresso is the fifth most searched of 12 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NinjaShare of searches 23.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SmegShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NespressoShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nespresso is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Sunbeam4th
  5. Ninja–
  6. Smeg–
  7. La Marzocco–
  8. Philips–
  9. Jura–
  10. Gaggia–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Marzocco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaggia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about coffee machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which coffee machine brands compete with Nespresso?

Nespresso against coffee machine brands in Australia, by month

Share of searches by month for Breville, Ninja, De'Longhi, Smeg, Nespresso, La Marzocco, Philips, Sunbeam, Jura. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaDe'LonghiSmegNespressoLa MarzoccoPhilipsSunbeamJuraGaggiaRocket EspressoLelit
Oct 202527.2%12.2%27.2%8.1%6.7%4.5%4.5%4.5%3%0.85%0.85%0.58%
Nov 202531.3%17.1%20.9%7.7%6.3%4.2%3.4%4.2%2.8%0.83%0.66%0.66%
Dec 202527.7%18.5%22.7%8.3%6.8%3.7%3%4.5%2.5%0.9%0.71%0.6%
Jan 202630%16.4%20%9%7.3%4.9%2.2%4.9%2.7%0.94%0.94%0.79%
Feb 202630.5%16.7%20.4%7.5%7.5%5%3.3%4.1%2.7%0.99%0.8%0.62%
Mar 202628.1%18.8%18.8%8.4%6.9%5.6%3.1%4.6%3.1%1.1%0.91%0.74%
Apr 202629.5%19.7%19.7%7.2%5.9%5.9%3.2%3.9%2.6%0.93%0.78%0.63%
May 202626%21.3%21.3%7.8%6.4%5.2%3.5%3.5%2.8%0.82%0.82%0.56%
Jun 202628.1%23%18.8%6.9%5.6%5.6%3.1%3.8%3.1%0.72%0.72%0.61%
Jul 202628.1%22.9%18.8%6.9%5.6%5.6%3.1%3.8%3.1%0.91%0.72%0.61%
Aug 202627.4%22.4%18.3%8.2%5.5%5.5%3.7%3.7%3%0.89%0.89%0.7%
Sep 202628.7%23.5%19.2%7%5.7%4.7%3.1%3.1%2.6%0.93%0.74%0.62%

  1. 1.Breville

    28.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Ninja

    23.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.De'Longhi

    19.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Smeg

    7%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Nespresso

    5.7%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.La Marzocco

    4.7%

    Moved from 5th to 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Philips

    3.1%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Sunbeam

    3.1%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Jura

    2.6%

    Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  10. 10.Gaggia

    0.93%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Rocket Espresso

    0.74%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  12. 12.Lelit

    0.62%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Nespresso and its closest rivals

Every comparison with Nespresso

11 comparisons

How has branded search demand for Nespresso changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in Australia held steady at 14.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia decreased from 6.7% to 5.7%.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia peaked at 7.5% in February 2026 and was lowest at 5.5% in August 2026.

How did search popularity change for Australia coffee machine brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%.

  2. In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%.

  3. In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%.

  4. In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%.

  5. In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%.

  6. In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.

How are Nespresso’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nespresso coffee machine

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