Nespresso vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Nespresso among coffee machine brands in Australia. Smeg had about 18,100 branded searches, while Nespresso had 14,800. Smeg made up 7% of all coffee machine brand searches we track, and Nespresso accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Nespresso appeared in two of the five answers and Smeg in none.
Follow Nespresso vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De'Longhi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Marzocco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaggia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“What's the best home coffee machine in Australia?”
Asked ChatGPT
“Which espresso machine should I buy for home?”
Asked ChatGPT
“Which coffee machine is easiest to use?”
Searched Google, AI Overview
“best coffee machine”
Searched Google, AI Overview
“coffee machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Nespresso or Smeg more popular in search?
This chart shows how often people search Google for Nespresso and Smeg by name. Each line represents a brand's share of searches for all 12 coffee machine brands we track, month by month, from searches in Australia.
Share of searches by month for Smeg, Nespresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Ninja | De'Longhi | Smeg | Nespresso | La Marzocco | Philips | Sunbeam | Jura | Gaggia | Rocket Espresso | Lelit |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 12.2% | 27.2% | 8.1% | 6.7% | 4.5% | 4.5% | 4.5% | 3% | 0.85% | 0.85% | 0.58% |
| Nov 2025 | 31.3% | 17.1% | 20.9% | 7.7% | 6.3% | 4.2% | 3.4% | 4.2% | 2.8% | 0.83% | 0.66% | 0.66% |
| Dec 2025 | 27.7% | 18.5% | 22.7% | 8.3% | 6.8% | 3.7% | 3% | 4.5% | 2.5% | 0.9% | 0.71% | 0.6% |
| Jan 2026 | 30% | 16.4% | 20% | 9% | 7.3% | 4.9% | 2.2% | 4.9% | 2.7% | 0.94% | 0.94% | 0.79% |
| Feb 2026 | 30.5% | 16.7% | 20.4% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 2.7% | 0.99% | 0.8% | 0.62% |
| Mar 2026 | 28.1% | 18.8% | 18.8% | 8.4% | 6.9% | 5.6% | 3.1% | 4.6% | 3.1% | 1.1% | 0.91% | 0.74% |
| Apr 2026 | 29.5% | 19.7% | 19.7% | 7.2% | 5.9% | 5.9% | 3.2% | 3.9% | 2.6% | 0.93% | 0.78% | 0.63% |
| May 2026 | 26% | 21.3% | 21.3% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 0.82% | 0.82% | 0.56% |
| Jun 2026 | 28.1% | 23% | 18.8% | 6.9% | 5.6% | 5.6% | 3.1% | 3.8% | 3.1% | 0.72% | 0.72% | 0.61% |
| Jul 2026 | 28.1% | 22.9% | 18.8% | 6.9% | 5.6% | 5.6% | 3.1% | 3.8% | 3.1% | 0.91% | 0.72% | 0.61% |
| Aug 2026 | 27.4% | 22.4% | 18.3% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3% | 0.89% | 0.89% | 0.7% |
| Sep 2026 | 28.7% | 23.5% | 19.2% | 7% | 5.7% | 4.7% | 3.1% | 3.1% | 2.6% | 0.93% | 0.74% | 0.62% |
How has the Nespresso and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Nespresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in Australia moved from 6.7% to 5.7%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia moved from 8.1% to 7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia coffee machine brands in September 2026?
2 changes
In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%.
In September 2026, Nespresso rose from 6th to 5th among coffee machine brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nespresso’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.