Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 137,000 times in Australia, a 44.8% increase from the previous year. These searches made up 42.4% of all Australia air fryer brand searches, placing Ninja first out of ten brands. When we asked both ChatGPT and Google AI Overviews about air fryer brands, Ninja appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Ninja is the most searched of 10 competitors and the most recommended in AI answers.

  1. NinjaShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KmartShare of searches 28.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. PhilipsShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. TefalShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SunbeamShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Ninja is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. Kmart4th
  5. Tefal5th
  6. Sunbeam5th
  7. Russell Hobbs–
  8. COSORI–
  9. Kogan–
  10. NutriBullet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which air fryer brands compete with Ninja?

Ninja against air fryer brands in Australia, by month

Share of searches by month for Ninja, Kmart, Philips, Tefal, Sunbeam, Russell Hobbs, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaKmartPhilipsTefalSunbeamRussell HobbsBrevilleCOSORIKoganNutriBullet
Oct 202536.9%30.1%16.5%4.9%4%2.6%2.2%0.8%1.2%0.8%
Nov 202537.3%25%20.4%5%4.1%2.7%2.7%0.99%0.99%0.8%
Dec 202537.9%25.3%20.7%4.1%4.1%2.8%2.3%0.81%1%1%
Jan 202639.5%26.4%17.7%4.3%3.5%2.9%2.3%1.3%1%1%
Feb 202641.9%28%15.3%3.7%3.7%2.5%2%1%0.91%0.91%
Mar 202638.8%31.7%14.2%3.5%2.8%2.8%1.8%2.8%0.96%0.69%
Apr 202643.5%29.1%13%3.9%3.2%2.6%2.1%1.1%0.88%0.63%
May 202643.6%29.1%13%3.9%3.2%2.6%2.1%0.88%0.88%0.77%
Jun 202650.6%22.6%12.4%5.5%2.5%2.5%1.6%1.1%0.68%0.6%
Jul 202642.3%28.3%12.6%4.6%3.8%2.5%2%2%1.1%0.75%
Aug 202641.1%27.5%12.3%4.5%3.7%3%2.4%1.6%1.1%3%
Sep 202642.4%28.4%12.7%4.6%3.8%3.1%2.1%1.4%0.86%0.75%

  1. 1.Ninja

    42.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Kmart

    28.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Philips

    12.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Tefal

    4.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sunbeam

    3.8%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Russell Hobbs

    3.1%

    Moved from 7th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Breville

    2.1%

    Moved from 8th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  8. 8.COSORI

    1.4%

    Moved from 9th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  9. 9.Kogan

    0.86%

    Moved from 10th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  10. 10.NutriBullet

    0.75%

    Moved from 6th to 10th. 880 estimated branded searches, -75.6% vs prior month. Share -2.2 points.

Kmart and Kogan sell other things too, so only their searches that name this product count here, like “kmart air fryer”.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

21 comparisons

How has branded search demand for Ninja changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in Australia rose from 94.7K to 137K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia increased from 36.9% to 42.4%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia peaked at 50.6% in June 2026 and was lowest at 36.9% in October 2025.

How did search popularity change for Australia air fryer brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%.

  2. In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%.

  3. In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%.

  4. Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

  5. In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia.

  6. In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.

How are Ninja’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ninja air fryer
  • ninja blender
  • ninja coffee machine

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in Australia.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands2nd of 1223.5%Show ranking
Air fryer brands1st of 1042.4%Shown above
Blender brands1st of 937.9%Show ranking
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Is Ninja your brand?

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