Blender brands in Australia:Which are most popular?

Name: Blender brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ninja was the most searched blender brand in Australia, accounting for 37.9% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Vitamix was mentioned most often, in four of the five answers. Vitamix was recommended most often, coming first in three out of five responses.

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Top blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned most often, in four of the five answers. Vitamix was recommended most often, coming first in three out of five answers. Ninja was second, and NutriBullet and Breville tied for third. Kmart, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vitamix	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ninja	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
NutriBullet	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Breville	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KitchenAid	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Sunbeam	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
BlendJet	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kmart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Blendtec	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Asked ChatGPT
“What's the best blender in Australia?”
1. 1Vitamix
2. 2Breville
3. 3Ninja
Asked ChatGPT
“Which blender is best for smoothies?”
1. 1Vitamix
2. 2Ninja
3. 3NutriBullet
Asked ChatGPT
“Which blender is best for crushing ice?”
1. 1Ninja
2. 2Breville
3. 3Vitamix
Searched Google, AI Overview
“blender”
1. 1Sunbeam
2. 2NutriBullet
3. 3BlendJet
Searched Google, AI Overview
“best blender”
1. 1Vitamix
2. 2KitchenAid
3. 3NutriBullet

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which blender brands do people search for most?

This chart shows how often people search Google for each blender brand by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.

Share of searches among blender brands in Australia, by month

Month	Ninja	NutriBullet	Kmart	Vitamix	KitchenAid	Breville	Sunbeam	BlendJet	Blendtec
Oct 2025	36.1%	19.7%	24.1%	7.2%	7.2%	2.5%	1.2%	1.2%	0.79%
Nov 2025	40.4%	22.2%	18.1%	6.6%	6.6%	2.9%	1%	1.6%	0.72%
Dec 2025	38.3%	25.7%	17.1%	6.2%	6.2%	2.8%	1.2%	1.8%	0.68%
Jan 2026	34.7%	23.2%	23.2%	6.9%	5.6%	3.1%	1.3%	1.3%	0.76%
Feb 2026	36.6%	20%	24.4%	7.3%	5.9%	2.6%	1.2%	1.2%	0.79%
Mar 2026	36.6%	20%	24.4%	7.3%	5.9%	2.6%	1.5%	0.97%	0.79%
Apr 2026	35.9%	19.6%	24%	8.7%	5.8%	2.6%	1.4%	1.2%	0.78%
May 2026	36.4%	19.9%	24.3%	8.9%	4.8%	2.6%	1.4%	0.97%	0.79%
Jun 2026	36.6%	19.9%	24.4%	8.9%	4.8%	2.6%	1.2%	0.97%	0.64%
Jul 2026	40.2%	21.9%	21.9%	6.5%	4.3%	2.4%	1.3%	0.87%	0.58%
Aug 2026	39%	21.3%	21.3%	7.8%	5.2%	2.7%	1.3%	0.85%	0.69%
Sep 2026	37.9%	25.3%	20.7%	6.1%	5%	2.2%	1.2%	0.82%	0.67%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ninja SharkNinja	37.9%	27.1K	0%	-1.1 points
2, moved from 3rd to 2nd	NutriBullet	25.3%	18.1K	+22.3%	+4 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Kmart	20.7%	14.8K	0%	-0.6 pointsmoved from 2nd to 3rd
4, held 4th	Vitamix	6.1%	4.4K	-18.5%	-1.6 points
5, held 5th	KitchenAid	5%	3.6K	0%	-0.1 points
6, held 6th	Breville	2.2%	1.6K	-15.8%	-0.5 points
7, held 7th	Sunbeam	1.2%	880	0%	0 points
8, held 8th	BlendJet	0.82%	590	0%	0 points
9, held 9th	Blendtec	0.67%	480	0%	0 points

1.Ninja
37.9%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.NutriBullet
25.3%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4 points.
3.Kmart
20.7%
Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Vitamix
6.1%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
5.KitchenAid
5%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Breville
2.2%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.
7.Sunbeam
1.2%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
8.BlendJet
0.82%
Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
9.Blendtec
0.67%
Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.

Which brand is most popular in search among blender brands in Australia?

9 brands

In September 2026, Ninja was the most searched among blender brands in Australia, with an estimated 27.1K branded searches, 37.9% of all searches for the nine we track. NutriBullet is in 2nd place, 12.6 percentage points behind at 25.3%.

Australia blender brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ninja	36.1% → 37.9%	40.4%Nov 2025	34.7%Jan 2026	1st
NutriBullet	19.7% → 25.3%	25.7%Dec 2025	19.6%Apr 2026	3rd → 2nd
Kmart	24.1% → 20.7%	24.4%Feb 2026	17.1%Dec 2025	2nd → 3rd
Vitamix	7.2% → 6.1%	8.9%Jun 2026	6.1%Sep 2026	5th → 4th
KitchenAid	7.2% → 5%	7.2%Oct 2025	4.3%Jul 2026	4th → 5th
Breville	2.5% → 2.2%	3.1%Jan 2026	2.2%Sep 2026	6th
Sunbeam	1.2%	1.5%Mar 2026	1%Nov 2025	8th → 7th
BlendJet	1.2% → 0.82%	1.8%Dec 2025	0.82%Sep 2026	7th → 8th
Blendtec	0.79% → 0.67%	0.79%Feb 2026	0.58%Jul 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia increased from 36.1% to 37.9%.
Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia increased from 19.7% to 25.3%.
Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia decreased from 24.1% to 20.7%.
Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia decreased from 7.2% to 6.1%.
Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia decreased from 7.2% to 5%.
Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia peaked at 40.4% in November 2025 and was lowest at 34.7% in January 2026.
Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia peaked at 25.7% in December 2025 and was lowest at 19.6% in April 2026.
Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia peaked at 24.4% in February 2026 and was lowest at 17.1% in December 2025.
Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia peaked at 8.9% in June 2026 and was lowest at 6.1% in September 2026.
Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia peaked at 7.2% in October 2025 and was lowest at 4.3% in July 2026.
Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in Australia peaked at 1.8% in December 2025 and was lowest at 0.82% in September 2026.
Across the 12 months ending September 2026, NutriBullet rose from 3rd to 2nd among blender brands in Australia.
Across the 12 months ending September 2026, Kmart fell from 2nd to 3rd among blender brands in Australia.
Across the 12 months ending September 2026, Vitamix rose from 5th to 4th among blender brands in Australia.
Across the 12 months ending September 2026, KitchenAid fell from 4th to 5th among blender brands in Australia.
Across the 12 months ending September 2026, Sunbeam rose from 8th to 7th among blender brands in Australia.
Across the 12 months ending September 2026, BlendJet fell from 7th to 8th among blender brands in Australia.
Across the 12 months ending September 2026, Breville and Blendtec held steady: their share of searches among blender brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia blender brands in September 2026?

8 changes

In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.
In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.
In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%.
In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.
Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Breville in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted for blender brands?

9 search terms

Each brand's share of searches among blender brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.