Brandwave

KitchenAid vs Kmart:Which is more popular?

In September 2026, Kmart had more branded searches than KitchenAid among blender brands in Australia. Kmart had about 14,800 branded searches, while KitchenAid had 3,600. Kmart made up 20.7% of all blender brand searches we track, and KitchenAid accounted for 5%. When we asked ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and Kmart in none.

Among blender brands in Australia in September 2026

Who do people search for more?

Kmart, about 4 searches for every 1 for KitchenAid

Kmart 14.8K searchesKitchenAid 3.6K searches

Who does AI mention more?

KitchenAid, mentioned in 1 of 5 answers, Kmart in 0

KitchenAid in 1 of 5Kmart in 0 of 5

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kmart did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. Ninja2nd
  3. NutriBullet3rd
  4. Breville3rd
  5. Sunbeam5th
  6. KitchenAid6th
  7. BlendJet7th
  8. Kmart–
  9. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is KitchenAid or Kmart more popular in search?

This chart shows how often people search Google for KitchenAid and Kmart by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.

KitchenAid and Kmart among blender brands in Australia, by month

Share of searches by month for Kmart, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletKmartVitamixKitchenAidBrevilleSunbeamBlendJetBlendtec
Oct 202536.1%19.7%24.1%7.2%7.2%2.5%1.2%1.2%0.79%
Nov 202540.4%22.2%18.1%6.6%6.6%2.9%1%1.6%0.72%
Dec 202538.3%25.7%17.1%6.2%6.2%2.8%1.2%1.8%0.68%
Jan 202634.7%23.2%23.2%6.9%5.6%3.1%1.3%1.3%0.76%
Feb 202636.6%20%24.4%7.3%5.9%2.6%1.2%1.2%0.79%
Mar 202636.6%20%24.4%7.3%5.9%2.6%1.5%0.97%0.79%
Apr 202635.9%19.6%24%8.7%5.8%2.6%1.4%1.2%0.78%
May 202636.4%19.9%24.3%8.9%4.8%2.6%1.4%0.97%0.79%
Jun 202636.6%19.9%24.4%8.9%4.8%2.6%1.2%0.97%0.64%
Jul 202640.2%21.9%21.9%6.5%4.3%2.4%1.3%0.87%0.58%
Aug 202639%21.3%21.3%7.8%5.2%2.7%1.3%0.85%0.69%
Sep 202637.9%25.3%20.7%6.1%5%2.2%1.2%0.82%0.67%

Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.

How has the KitchenAid and Kmart comparison changed over the last 12 months?

3 findings
  • Kmart was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia moved from 7.2% to 5%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for Australia blender brands in September 2026?

3 changes

  1. In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.

  2. In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.

  3. Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

1 branded search term

  • kitchenaid blender

Kmart

1 branded search term

  • kmart blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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