Kmart vs NutriBullet:Which is more popular?
In September 2026, NutriBullet had more branded searches than Kmart among blender brands in Australia. NutriBullet had about 18,100 branded searches, while Kmart had 14,800. NutriBullet made up 25.3% of all blender brand searches we track, and Kmart accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in three of the five answers and Kmart in none.
Who do people search for more?
NutriBullet, about 22% more searches than Kmart
Who does AI mention more?
NutriBullet, mentioned in 3 of 5 answers, Kmart in 0
Who does AI recommend more?
NutriBullet, the only one of the two named
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kmart did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vitamix1st
Ninja2nd- NutriBullet3rd
Breville3rd
Sunbeam5th
KitchenAid6th
BlendJet7th
Kmart–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“What's the best blender in Australia?”
Asked ChatGPT
“Which blender is best for smoothies?”
Asked ChatGPT
“Which blender is best for crushing ice?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“best blender”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kmart or NutriBullet more popular in search?
This chart shows how often people search Google for Kmart and NutriBullet by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.
Share of searches by month for NutriBullet, Kmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Kmart | Vitamix | KitchenAid | Breville | Sunbeam | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.7% | 24.1% | 7.2% | 7.2% | 2.5% | 1.2% | 1.2% | 0.79% |
| Nov 2025 | 40.4% | 22.2% | 18.1% | 6.6% | 6.6% | 2.9% | 1% | 1.6% | 0.72% |
| Dec 2025 | 38.3% | 25.7% | 17.1% | 6.2% | 6.2% | 2.8% | 1.2% | 1.8% | 0.68% |
| Jan 2026 | 34.7% | 23.2% | 23.2% | 6.9% | 5.6% | 3.1% | 1.3% | 1.3% | 0.76% |
| Feb 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.2% | 1.2% | 0.79% |
| Mar 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.5% | 0.97% | 0.79% |
| Apr 2026 | 35.9% | 19.6% | 24% | 8.7% | 5.8% | 2.6% | 1.4% | 1.2% | 0.78% |
| May 2026 | 36.4% | 19.9% | 24.3% | 8.9% | 4.8% | 2.6% | 1.4% | 0.97% | 0.79% |
| Jun 2026 | 36.6% | 19.9% | 24.4% | 8.9% | 4.8% | 2.6% | 1.2% | 0.97% | 0.64% |
| Jul 2026 | 40.2% | 21.9% | 21.9% | 6.5% | 4.3% | 2.4% | 1.3% | 0.87% | 0.58% |
| Aug 2026 | 39% | 21.3% | 21.3% | 7.8% | 5.2% | 2.7% | 1.3% | 0.85% | 0.69% |
| Sep 2026 | 37.9% | 25.3% | 20.7% | 6.1% | 5% | 2.2% | 1.2% | 0.82% | 0.67% |
Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.
How has the Kmart and NutriBullet comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: NutriBullet took it in November 2025, Kmart took it in February 2026, NutriBullet took it in September 2026.
- Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia moved from 19.7% to 25.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for Australia blender brands in September 2026?
2 changes
In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.
In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kmart’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kmart
1 branded search term
- kmart blender
NutriBullet
1 branded search term
- nutribullet blender
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