Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 78,000 times in Australia, a 20.4% increase from the previous year. These searches made up 2.2% of all Australia blender brand searches, placing Breville sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Breville appeared in two of the five answers and was the joint third most recommended of the nine.

Search and AI answers in September 2026

Breville is the sixth most searched of 9 competitors and the joint third most recommended in AI answers.

  1. NinjaShare of searches 37.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. NutriBulletShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. KmartShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VitamixShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BrevilleShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville is the joint third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. Ninja2nd
  3. NutriBullet3rd
  4. Breville3rd
  5. Sunbeam5th
  6. KitchenAid6th
  7. BlendJet7th
  8. Kmart–
  9. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which blender brands compete with Breville?

Breville against blender brands in Australia, by month

Share of searches by month for Ninja, NutriBullet, Kmart, Vitamix, KitchenAid, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletKmartVitamixKitchenAidBrevilleSunbeamBlendJetBlendtec
Oct 202536.1%19.7%24.1%7.2%7.2%2.5%1.2%1.2%0.79%
Nov 202540.4%22.2%18.1%6.6%6.6%2.9%1%1.6%0.72%
Dec 202538.3%25.7%17.1%6.2%6.2%2.8%1.2%1.8%0.68%
Jan 202634.7%23.2%23.2%6.9%5.6%3.1%1.3%1.3%0.76%
Feb 202636.6%20%24.4%7.3%5.9%2.6%1.2%1.2%0.79%
Mar 202636.6%20%24.4%7.3%5.9%2.6%1.5%0.97%0.79%
Apr 202635.9%19.6%24%8.7%5.8%2.6%1.4%1.2%0.78%
May 202636.4%19.9%24.3%8.9%4.8%2.6%1.4%0.97%0.79%
Jun 202636.6%19.9%24.4%8.9%4.8%2.6%1.2%0.97%0.64%
Jul 202640.2%21.9%21.9%6.5%4.3%2.4%1.3%0.87%0.58%
Aug 202639%21.3%21.3%7.8%5.2%2.7%1.3%0.85%0.69%
Sep 202637.9%25.3%20.7%6.1%5%2.2%1.2%0.82%0.67%

  1. 1.Ninja

    37.9%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.NutriBullet

    25.3%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.Kmart

    20.7%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Vitamix

    6.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.KitchenAid

    5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Breville

    2.2%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  7. 7.Sunbeam

    1.2%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.BlendJet

    0.82%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Blendtec

    0.67%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

21 comparisons

How has branded search demand for Breville changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in Australia rose from 64.8K to 78K.
  • Across the 12 months ending September 2026, Breville’s share of searches among blender brands in Australia held steady, from 2.5% to 2.2%.

How did search popularity change for Australia blender brands in September 2026?

6 changes

  1. In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.

  2. In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.

  3. In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%.

  4. In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.

  5. Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Breville’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville air fryer
  • breville blender
  • breville coffee machine

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands1st of 1228.7%Show ranking
Air fryer brands7th of 102.1%Show ranking
Blender brands6th of 92.2%Shown above
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Is Breville your brand?

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