Breville vs Kmart:Which is more popular?
In September 2026, Kmart had more branded searches than Breville among blender brands in Australia. Kmart had about 14,800 branded searches, while Breville had 1,600. Kmart made up 20.7% of all blender brand searches we track, and Breville accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about blender brands, Breville appeared in two of the five answers and Kmart in none.
Who do people search for more?
Kmart, about 9 searches for every 1 for Breville
Who does AI mention more?
Breville, mentioned in 2 of 5 answers, Kmart in 0
Who does AI recommend more?
Breville, the only one of the two named
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kmart did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vitamix1st
Ninja2nd
NutriBullet3rd- Breville3rd
Sunbeam5th
KitchenAid6th
BlendJet7th- Kmart–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“What's the best blender in Australia?”
Asked ChatGPT
“Which blender is best for smoothies?”
Asked ChatGPT
“Which blender is best for crushing ice?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“best blender”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Breville or Kmart more popular in search?
This chart shows how often people search Google for Breville and Kmart by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.
Share of searches by month for Kmart, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Kmart | Vitamix | KitchenAid | Breville | Sunbeam | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.7% | 24.1% | 7.2% | 7.2% | 2.5% | 1.2% | 1.2% | 0.79% |
| Nov 2025 | 40.4% | 22.2% | 18.1% | 6.6% | 6.6% | 2.9% | 1% | 1.6% | 0.72% |
| Dec 2025 | 38.3% | 25.7% | 17.1% | 6.2% | 6.2% | 2.8% | 1.2% | 1.8% | 0.68% |
| Jan 2026 | 34.7% | 23.2% | 23.2% | 6.9% | 5.6% | 3.1% | 1.3% | 1.3% | 0.76% |
| Feb 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.2% | 1.2% | 0.79% |
| Mar 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.5% | 0.97% | 0.79% |
| Apr 2026 | 35.9% | 19.6% | 24% | 8.7% | 5.8% | 2.6% | 1.4% | 1.2% | 0.78% |
| May 2026 | 36.4% | 19.9% | 24.3% | 8.9% | 4.8% | 2.6% | 1.4% | 0.97% | 0.79% |
| Jun 2026 | 36.6% | 19.9% | 24.4% | 8.9% | 4.8% | 2.6% | 1.2% | 0.97% | 0.64% |
| Jul 2026 | 40.2% | 21.9% | 21.9% | 6.5% | 4.3% | 2.4% | 1.3% | 0.87% | 0.58% |
| Aug 2026 | 39% | 21.3% | 21.3% | 7.8% | 5.2% | 2.7% | 1.3% | 0.85% | 0.69% |
| Sep 2026 | 37.9% | 25.3% | 20.7% | 6.1% | 5% | 2.2% | 1.2% | 0.82% | 0.67% |
Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.
How has the Breville and Kmart comparison changed over the last 12 months?
3 findings
- Kmart was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among blender brands in Australia moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for Australia blender brands in September 2026?
3 changes
In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.
In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.
Estimated monthly branded searches for Breville in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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