Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 78,000 times in Australia, a 20.4% increase from the previous year. These searches made up 28.7% of all Australia coffee machine brand searches, placing Breville first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Breville appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Breville is the most searched of 12 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NinjaShare of searches 23.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SmegShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NespressoShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Breville is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Sunbeam4th
  5. Ninja–
  6. Smeg–
  7. La Marzocco–
  8. Philips–
  9. Jura–
  10. Gaggia–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Marzocco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaggia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about coffee machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which coffee machine brands compete with Breville?

Breville against coffee machine brands in Australia, by month

Share of searches by month for Breville, Ninja, De'Longhi, Smeg, Nespresso, La Marzocco, Philips, Sunbeam, Jura. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaDe'LonghiSmegNespressoLa MarzoccoPhilipsSunbeamJuraGaggiaRocket EspressoLelit
Oct 202527.2%12.2%27.2%8.1%6.7%4.5%4.5%4.5%3%0.85%0.85%0.58%
Nov 202531.3%17.1%20.9%7.7%6.3%4.2%3.4%4.2%2.8%0.83%0.66%0.66%
Dec 202527.7%18.5%22.7%8.3%6.8%3.7%3%4.5%2.5%0.9%0.71%0.6%
Jan 202630%16.4%20%9%7.3%4.9%2.2%4.9%2.7%0.94%0.94%0.79%
Feb 202630.5%16.7%20.4%7.5%7.5%5%3.3%4.1%2.7%0.99%0.8%0.62%
Mar 202628.1%18.8%18.8%8.4%6.9%5.6%3.1%4.6%3.1%1.1%0.91%0.74%
Apr 202629.5%19.7%19.7%7.2%5.9%5.9%3.2%3.9%2.6%0.93%0.78%0.63%
May 202626%21.3%21.3%7.8%6.4%5.2%3.5%3.5%2.8%0.82%0.82%0.56%
Jun 202628.1%23%18.8%6.9%5.6%5.6%3.1%3.8%3.1%0.72%0.72%0.61%
Jul 202628.1%22.9%18.8%6.9%5.6%5.6%3.1%3.8%3.1%0.91%0.72%0.61%
Aug 202627.4%22.4%18.3%8.2%5.5%5.5%3.7%3.7%3%0.89%0.89%0.7%
Sep 202628.7%23.5%19.2%7%5.7%4.7%3.1%3.1%2.6%0.93%0.74%0.62%

  1. 1.Breville

    28.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Ninja

    23.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.De'Longhi

    19.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Smeg

    7%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Nespresso

    5.7%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.La Marzocco

    4.7%

    Moved from 5th to 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Philips

    3.1%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Sunbeam

    3.1%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Jura

    2.6%

    Held 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  10. 10.Gaggia

    0.93%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Rocket Espresso

    0.74%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  12. 12.Lelit

    0.62%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

21 comparisons

How has branded search demand for Breville changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in Australia rose from 64.8K to 78K.
  • Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia increased from 27.2% to 28.7%.
  • Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in Australia peaked at 31.3% in November 2025 and was lowest at 26% in May 2026.

How did search popularity change for Australia coffee machine brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%.

  2. In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%.

  3. In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%.

  4. In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%.

  5. In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%.

  6. In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.

How are Breville’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville air fryer
  • breville blender
  • breville coffee machine

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands1st of 1228.7%Shown above
Air fryer brands7th of 102.1%Show ranking
Blender brands6th of 92.2%Show ranking
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