KitchenAid vs Vitamix:Which is more popular?
In September 2026, Vitamix had more branded searches than KitchenAid among blender brands in Australia. Vitamix had about 4,400 branded searches, while KitchenAid had 3,600. Vitamix made up 6.1% of all blender brand searches we track, and KitchenAid accounted for 5%. When we asked ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and KitchenAid in one. Vitamix was mentioned before KitchenAid in every answer that named either.
Who do people search for more?
Vitamix, about 22% more searches than KitchenAid
Who does AI mention more?
Vitamix, mentioned in 4 of 5 answers, KitchenAid in 1
Who does AI recommend more?
Vitamix, named ahead of KitchenAid in 4 of 4 answers
Follow KitchenAid vs Vitamix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vitamix was listed before KitchenAid in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vitamix1st
Ninja2nd
NutriBullet3rd
Breville3rd
Sunbeam5th
KitchenAid6th
BlendJet7th
Kmart–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“What's the best blender in Australia?”
Asked ChatGPT
“Which blender is best for smoothies?”
Asked ChatGPT
“Which blender is best for crushing ice?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“best blender”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is KitchenAid or Vitamix more popular in search?
This chart shows how often people search Google for KitchenAid and Vitamix by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.
Share of searches by month for Vitamix, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Kmart | Vitamix | KitchenAid | Breville | Sunbeam | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.7% | 24.1% | 7.2% | 7.2% | 2.5% | 1.2% | 1.2% | 0.79% |
| Nov 2025 | 40.4% | 22.2% | 18.1% | 6.6% | 6.6% | 2.9% | 1% | 1.6% | 0.72% |
| Dec 2025 | 38.3% | 25.7% | 17.1% | 6.2% | 6.2% | 2.8% | 1.2% | 1.8% | 0.68% |
| Jan 2026 | 34.7% | 23.2% | 23.2% | 6.9% | 5.6% | 3.1% | 1.3% | 1.3% | 0.76% |
| Feb 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.2% | 1.2% | 0.79% |
| Mar 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.5% | 0.97% | 0.79% |
| Apr 2026 | 35.9% | 19.6% | 24% | 8.7% | 5.8% | 2.6% | 1.4% | 1.2% | 0.78% |
| May 2026 | 36.4% | 19.9% | 24.3% | 8.9% | 4.8% | 2.6% | 1.4% | 0.97% | 0.79% |
| Jun 2026 | 36.6% | 19.9% | 24.4% | 8.9% | 4.8% | 2.6% | 1.2% | 0.97% | 0.64% |
| Jul 2026 | 40.2% | 21.9% | 21.9% | 6.5% | 4.3% | 2.4% | 1.3% | 0.87% | 0.58% |
| Aug 2026 | 39% | 21.3% | 21.3% | 7.8% | 5.2% | 2.7% | 1.3% | 0.85% | 0.69% |
| Sep 2026 | 37.9% | 25.3% | 20.7% | 6.1% | 5% | 2.2% | 1.2% | 0.82% | 0.67% |
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia moved from 7.2% to 5%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia blender brands in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.
Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid blender
Vitamix
1 branded search term
- vitamix
Other head-to-heads among blender brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.