Brandwave

How popular isVitamix?

In September 2026, people searched for Vitamix by name about 4,400 times in Australia, an 18.5% decrease from the previous year. These searches made up 6.1% of all Australia blender brand searches, placing Vitamix fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Vitamix is the fourth most searched of 9 competitors and the most recommended in AI answers.

  1. NinjaShare of searches 37.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. NutriBulletShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. KmartShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VitamixShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. KitchenAidShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitamix is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. Ninja2nd
  3. NutriBullet3rd
  4. Breville3rd
  5. Sunbeam5th
  6. KitchenAid6th
  7. BlendJet7th
  8. Kmart–
  9. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which blender brands compete with Vitamix?

Vitamix against blender brands in Australia, by month

Share of searches by month for Ninja, NutriBullet, Kmart, Vitamix, KitchenAid, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletKmartVitamixKitchenAidBrevilleSunbeamBlendJetBlendtec
Oct 202536.1%19.7%24.1%7.2%7.2%2.5%1.2%1.2%0.79%
Nov 202540.4%22.2%18.1%6.6%6.6%2.9%1%1.6%0.72%
Dec 202538.3%25.7%17.1%6.2%6.2%2.8%1.2%1.8%0.68%
Jan 202634.7%23.2%23.2%6.9%5.6%3.1%1.3%1.3%0.76%
Feb 202636.6%20%24.4%7.3%5.9%2.6%1.2%1.2%0.79%
Mar 202636.6%20%24.4%7.3%5.9%2.6%1.5%0.97%0.79%
Apr 202635.9%19.6%24%8.7%5.8%2.6%1.4%1.2%0.78%
May 202636.4%19.9%24.3%8.9%4.8%2.6%1.4%0.97%0.79%
Jun 202636.6%19.9%24.4%8.9%4.8%2.6%1.2%0.97%0.64%
Jul 202640.2%21.9%21.9%6.5%4.3%2.4%1.3%0.87%0.58%
Aug 202639%21.3%21.3%7.8%5.2%2.7%1.3%0.85%0.69%
Sep 202637.9%25.3%20.7%6.1%5%2.2%1.2%0.82%0.67%

  1. 1.Ninja

    37.9%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.NutriBullet

    25.3%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4 points.

  3. 3.Kmart

    20.7%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Vitamix

    6.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.KitchenAid

    5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Breville

    2.2%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  7. 7.Sunbeam

    1.2%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.BlendJet

    0.82%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Blendtec

    0.67%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.

Compare popularity between Vitamix and its closest rivals

Every comparison with Vitamix

8 comparisons

How has branded search demand for Vitamix changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix in Australia fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia decreased from 7.2% to 6.1%.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia peaked at 8.9% in June 2026 and was lowest at 6.1% in September 2026.
  • Across the 12 months ending September 2026, Vitamix rose from 5th to 4th among blender brands in Australia.

How did search popularity change for Australia blender brands in September 2026?

6 changes

  1. In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.

  2. In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.

  3. In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%.

  4. In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.

  5. Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Vitamix’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitamix

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How the Brand Demand Index is measured

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