Blendtec vs Vitamix:Which is more popular?
In September 2026, Vitamix had more branded searches than Blendtec among blender brands in Australia. Vitamix had about 4,400 branded searches, while Blendtec had 480. Vitamix made up 6.1% of all blender brand searches we track, and Blendtec accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and Blendtec in none.
Who do people search for more?
Vitamix, about 9 searches for every 1 for Blendtec
Who does AI mention more?
Vitamix, mentioned in 4 of 5 answers, Blendtec in 0
Who does AI recommend more?
Vitamix, the only one of the two named
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blendtec did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vitamix1st
Ninja2nd
NutriBullet3rd
Breville3rd
Sunbeam5th
KitchenAid6th
BlendJet7th
Kmart–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“What's the best blender in Australia?”
Asked ChatGPT
“Which blender is best for smoothies?”
Asked ChatGPT
“Which blender is best for crushing ice?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“best blender”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Blendtec or Vitamix more popular in search?
This chart shows how often people search Google for Blendtec and Vitamix by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.
Share of searches by month for Vitamix, Blendtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Kmart | Vitamix | KitchenAid | Breville | Sunbeam | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.7% | 24.1% | 7.2% | 7.2% | 2.5% | 1.2% | 1.2% | 0.79% |
| Nov 2025 | 40.4% | 22.2% | 18.1% | 6.6% | 6.6% | 2.9% | 1% | 1.6% | 0.72% |
| Dec 2025 | 38.3% | 25.7% | 17.1% | 6.2% | 6.2% | 2.8% | 1.2% | 1.8% | 0.68% |
| Jan 2026 | 34.7% | 23.2% | 23.2% | 6.9% | 5.6% | 3.1% | 1.3% | 1.3% | 0.76% |
| Feb 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.2% | 1.2% | 0.79% |
| Mar 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.5% | 0.97% | 0.79% |
| Apr 2026 | 35.9% | 19.6% | 24% | 8.7% | 5.8% | 2.6% | 1.4% | 1.2% | 0.78% |
| May 2026 | 36.4% | 19.9% | 24.3% | 8.9% | 4.8% | 2.6% | 1.4% | 0.97% | 0.79% |
| Jun 2026 | 36.6% | 19.9% | 24.4% | 8.9% | 4.8% | 2.6% | 1.2% | 0.97% | 0.64% |
| Jul 2026 | 40.2% | 21.9% | 21.9% | 6.5% | 4.3% | 2.4% | 1.3% | 0.87% | 0.58% |
| Aug 2026 | 39% | 21.3% | 21.3% | 7.8% | 5.2% | 2.7% | 1.3% | 0.85% | 0.69% |
| Sep 2026 | 37.9% | 25.3% | 20.7% | 6.1% | 5% | 2.2% | 1.2% | 0.82% | 0.67% |
How has the Blendtec and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of Blendtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in Australia moved from 0.79% to 0.67%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia blender brands in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.
Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blendtec’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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