Brandwave

Kogan vs Ninja:Which is more popular?

In September 2026, Ninja had more branded searches than Kogan among air fryer brands in Australia. Ninja had about 49,500 branded searches, while Kogan had 1,000. Ninja made up 42.4% of all air fryer brand searches we track, and Kogan accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Ninja appeared in all five answers and Kogan in none.

Among air fryer brands in Australia in September 2026

Who do people search for more?

Ninja, about 50 searches for every 1 for Kogan

Ninja 49.5K searchesKogan 1K searches

Who does AI mention more?

Ninja, mentioned in every answer we collected

Ninja in 5 of 5Kogan in 0 of 5

Who does AI recommend more?

Ninja, the only one of the two named

Ninja first in 5Kogan never named

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Kogan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. Kmart4th
  5. Tefal5th
  6. Sunbeam5th
  7. Russell Hobbs–
  8. COSORI–
  9. Kogan–
  10. NutriBullet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Kogan or Ninja more popular in search?

This chart shows how often people search Google for Kogan and Ninja by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.

Kogan and Ninja among air fryer brands in Australia, by month

Share of searches by month for Ninja, Kogan. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaKmartPhilipsTefalSunbeamRussell HobbsBrevilleCOSORIKoganNutriBullet
Oct 202536.9%30.1%16.5%4.9%4%2.6%2.2%0.8%1.2%0.8%
Nov 202537.3%25%20.4%5%4.1%2.7%2.7%0.99%0.99%0.8%
Dec 202537.9%25.3%20.7%4.1%4.1%2.8%2.3%0.81%1%1%
Jan 202639.5%26.4%17.7%4.3%3.5%2.9%2.3%1.3%1%1%
Feb 202641.9%28%15.3%3.7%3.7%2.5%2%1%0.91%0.91%
Mar 202638.8%31.7%14.2%3.5%2.8%2.8%1.8%2.8%0.96%0.69%
Apr 202643.5%29.1%13%3.9%3.2%2.6%2.1%1.1%0.88%0.63%
May 202643.6%29.1%13%3.9%3.2%2.6%2.1%0.88%0.88%0.77%
Jun 202650.6%22.6%12.4%5.5%2.5%2.5%1.6%1.1%0.68%0.6%
Jul 202642.3%28.3%12.6%4.6%3.8%2.5%2%2%1.1%0.75%
Aug 202641.1%27.5%12.3%4.5%3.7%3%2.4%1.6%1.1%3%
Sep 202642.4%28.4%12.7%4.6%3.8%3.1%2.1%1.4%0.86%0.75%

Kogan sells other things too, so only its searches that name this product count here, like “kogan air fryer”.

How has the Kogan and Ninja comparison changed over the last 12 months?

3 findings
  • Ninja was ahead of Kogan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kogan’s share of searches among air fryer brands in Australia moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia moved from 36.9% to 42.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for Australia air fryer brands in September 2026?

2 changes

  1. In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%.

  2. In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kogan’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kogan

1 branded search term

  • kogan air fryer

Ninja

1 branded search term

  • ninja air fryer

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

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