Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 33,400 times in Australia, a 7.9% decrease from the previous year. These searches made up 0.76% of all Australia TV brand searches, placing Philips ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Philips did not appear in any of the answers.

Search and AI answers in September 2026

Philips is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. HisenseShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. LGShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KoganShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PhilipsShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which TV brands compete with Philips?

Philips against TV brands in Australia, by month

Share of searches by month for Hisense, LG, Samsung, Kogan, TCL, Sony, FFALCON, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

  1. 1.Hisense

    23.4%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  2. 2.LG

    19.1%

    Moved from 4th to 2nd. 18.1K estimated branded searches, +82.8% vs prior month. Share +7.1 points.

  3. 3.Samsung

    19.1%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  4. 4.Kogan

    15.6%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.TCL

    10.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Sony

    7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.

  7. 7.FFALCON

    3.1%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Panasonic

    1.7%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Philips

    0.76%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

31 comparisons

How has branded search demand for Philips changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips in Australia fell from 36.3K to 33.4K.
  • Across the 12 months ending September 2026, Philips’ share of searches among TV brands in Australia held steady, from 1.1% to 0.76%.

How did search popularity change for Australia TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.

  3. In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.

  4. In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.

  5. In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%.

  6. In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.

How are Philips’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • philips air fryer
  • philips coffee machine
  • philips oneblade
  • philips shaver
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, in Australia.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands7th of 123.1%Show ranking
Air fryer brands3rd of 1012.7%Show ranking
TV brands9th of 90.76%Shown above
Shaver and razor brands3rd of 916.8%Show ranking
Creator with pink hair and a pink jacket

Is Philips your brand?

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