TV brands in Australia:Which are most popular?

Name: TV brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hisense was the most searched TV brand in Australia, accounting for 23.4% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, LG showed up in every answer. Samsung was recommended most often, coming first in four out of five responses.

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Top TV brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LG appeared every time. Samsung was recommended most often, coming first in four out of five answers. LG was second, and TCL was third. Kogan, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Samsung1st
LG2nd
TCL3rd
Hisense4th
Sony5th
Kogan–
FFALCON–
Panasonic–
Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
LG	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Samsung	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
TCL	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hisense	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Sony	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kogan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
FFALCON	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Panasonic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Philips	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Asked ChatGPT
“What's the best TV brand in Australia?”
1. 1Samsung
2. 2LG
3. 3Sony
4. 4TCL
5. 5Hisense
Asked ChatGPT
“Which TV should I buy for the money?”
1. 1TCL
2. 2Hisense
3. 3LG
Asked ChatGPT
“Which TV is best for watching sport?”
1. 1Samsung
2. 2Hisense
3. 3LG
4. 4TCL
Searched Google, AI Overview
“tv”
1. 1Samsung
2. 2LG
Searched Google, AI Overview
“best tv”
1. 1Samsung
2. 2LG
3. 3Sony
4. 4TCL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which TV brands do people search for most?

This chart shows how often people search Google for each TV brand by name. Each line represents a brand's share of searches for all nine TV brands we track, month by month, from searches in Australia.

Share of searches among TV brands in Australia, by month

Month	Hisense	LG	Samsung	Kogan	TCL	Sony	FFALCON	Panasonic	Philips
Oct 2025	20.4%	11.2%	20.4%	16.7%	11.2%	7.4%	4.1%	7.4%	1.1%
Nov 2025	23.4%	12.8%	23.4%	15.6%	10.4%	7%	3.1%	3.1%	1.1%
Dec 2025	22.8%	12.4%	22.8%	15.2%	12.4%	6.8%	3.7%	3%	0.9%
Jan 2026	23.9%	13%	19.5%	16%	13%	7.1%	3.9%	2.6%	0.95%
Feb 2026	24.6%	11%	20.1%	16.4%	13.5%	7.3%	3.3%	2.6%	1.2%
Mar 2026	22.6%	12.4%	22.6%	15.1%	12.4%	8.2%	3.6%	2.4%	0.74%
Apr 2026	22.6%	12.3%	22.6%	15.1%	12.3%	8.2%	3.6%	2.4%	0.9%
May 2026	22.6%	12.4%	22.6%	15.1%	12.4%	8.3%	3.6%	2%	0.9%
Jun 2026	22.8%	12.5%	22.8%	15.2%	12.5%	8.3%	3%	2%	0.91%
Jul 2026	24.8%	11%	20.2%	16.5%	13.5%	7.4%	4%	1.8%	0.8%
Aug 2026	21.8%	11.9%	21.8%	17.9%	11.9%	8%	3.5%	1.9%	1.2%
Sep 2026	23.4%	19.1%	19.1%	15.6%	10.4%	7%	3.1%	1.7%	0.76%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hisense	23.4%	22.2K	+22.7%	+1.6 points
2, moved from 4th to 2nd	LG	19.1%	18.1K	+82.8%	+7.1 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Samsung	19.1%	18.1K	0%	-2.8 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Kogan	15.6%	14.8K	0%	-2.3 pointsmoved from 3rd to 4th
5, held 5th	TCL	10.4%	9.9K	0%	-1.5 points
6, held 6th	Sony	7%	6.6K	0%	-1 points
7, held 7th	FFALCON	3.1%	2.9K	0%	-0.4 points
8, held 8th	Panasonic	1.7%	1.6K	0%	-0.2 points
9, held 9th	Philips	0.76%	720	-28%	-0.4 points

1.Hisense
23.4%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
2.LG
19.1%
Moved from 4th to 2nd. 18.1K estimated branded searches, +82.8% vs prior month. Share +7.1 points.
3.Samsung
19.1%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
4.Kogan
15.6%
Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -2.3 points.
5.TCL
10.4%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -1.5 points.
6.Sony
7%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.
7.FFALCON
3.1%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.Panasonic
1.7%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Philips
0.76%
Held 9th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

Which brand is most popular in search among TV brands in Australia?

9 brands

In September 2026, Hisense was the most searched among TV brands in Australia, with an estimated 22.2K branded searches, 23.4% of all searches for the nine we track. LG is in 2nd place, 4.3 percentage points behind at 19.1%.

Australia TV brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Hisense	20.4% → 23.4%	24.8%Jul 2026	20.4%Oct 2025	1st
LG	11.2% → 19.1%	19.1%Sep 2026	11%Feb 2026	4th → 2nd
Samsung	20.4% → 19.1%	23.4%Nov 2025	19.1%Sep 2026	2nd → 3rd
Kogan	16.7% → 15.6%	17.9%Aug 2026	15.1%Apr 2026	3rd → 4th
TCL	11.2% → 10.4%	13.5%Jul 2026	10.4%Sep 2026	5th
Sony	7.4% → 7%	8.3%Jun 2026	6.8%Dec 2025	7th → 6th
FFALCON	4.1% → 3.1%	4.1%Oct 2025	3%Jun 2026	8th → 7th
Panasonic	7.4% → 1.7%	7.4%Oct 2025	1.7%Sep 2026	6th → 8th
Philips	1.1% → 0.76%	1.2%Aug 2026	0.74%Mar 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia increased from 20.4% to 23.4%.
Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia increased from 11.2% to 19.1%.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia decreased from 20.4% to 19.1%.
Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia decreased from 16.7% to 15.6%.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia decreased from 11.2% to 10.4%.
Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia decreased from 4.1% to 3.1%.
Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia decreased from 7.4% to 1.7%.
Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia peaked at 24.8% in July 2026 and was lowest at 20.4% in October 2025.
Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia peaked at 19.1% in September 2026 and was lowest at 11% in February 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia peaked at 23.4% in November 2025 and was lowest at 19.1% in September 2026.
Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia peaked at 17.9% in August 2026 and was lowest at 15.1% in April 2026.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia peaked at 13.5% in July 2026 and was lowest at 10.4% in September 2026.
Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia peaked at 8.3% in June 2026 and was lowest at 6.8% in December 2025.
Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia peaked at 4.1% in October 2025 and was lowest at 3% in June 2026.
Across the 12 months ending September 2026, LG rose from 4th to 2nd among TV brands in Australia.
Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among TV brands in Australia.
Across the 12 months ending September 2026, Kogan fell from 3rd to 4th among TV brands in Australia.
Across the 12 months ending September 2026, Sony rose from 7th to 6th among TV brands in Australia.
Across the 12 months ending September 2026, FFALCON rose from 8th to 7th among TV brands in Australia.
Across the 12 months ending September 2026, Panasonic fell from 6th to 8th among TV brands in Australia.
Across the 12 months ending September 2026, Philips held steady: its share of searches among TV brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia TV brands in September 2026?

8 changes

In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.
In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.
In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.
In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.
In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%.
In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.
Estimated monthly branded searches for Panasonic in Australia fell 75.8% over 12 measured months, from 6.6K to 1.6K in September 2026.
Estimated monthly branded searches for Philips in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted for TV brands?

9 search terms

Each brand's share of searches among TV brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.