Brandwave

Kogan vs LG:Which is more popular?

In September 2026, LG had more branded searches than Kogan among TV brands in Australia. LG had about 18,100 branded searches, while Kogan had 14,800. LG made up 19.1% of all TV brand searches we track, and Kogan accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about TV brands, LG appeared in all five answers and Kogan in none.

Among TV brands in Australia in September 2026

Who do people search for more?

LG, about 22% more searches than Kogan

LG 18.1K searchesKogan 14.8K searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5Kogan in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 5Kogan never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Kogan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Kogan or LG more popular in search?

This chart shows how often people search Google for Kogan and LG by name. Each line represents a brand's share of searches for all nine TV brands we track, month by month, from searches in Australia.

Kogan and LG among TV brands in Australia, by month

Share of searches by month for LG, Kogan. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

How has the Kogan and LG comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: LG took it in September 2026.
  • Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia moved from 16.7% to 15.6%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia moved from 11.2% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for Australia TV brands in September 2026?

2 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kogan’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kogan

1 branded search term

  • kogan tv

LG

1 branded search term

  • lg tv

How the Brand Demand Index is measured

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