Hisense vs Samsung:Which is more popular?
In September 2026, Hisense had more branded searches than Samsung among TV brands in Australia. Hisense had about 22,200 branded searches, while Samsung had 18,100. Hisense made up 23.4% of all TV brand searches we track, and Samsung accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in four of the five answers and Hisense in three. Samsung was mentioned before Hisense in four out of five answers.
Who do people search for more?
Hisense, about 23% more searches than Samsung
Who does AI mention more?
Samsung, mentioned in 4 of 5 answers, Hisense in 3
Who does AI recommend more?
Samsung, named ahead of Hisense in 4 of 5 answers
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before Hisense in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“What's the best TV brand in Australia?”
Asked ChatGPT
“Which TV should I buy for the money?”
Asked ChatGPT
“Which TV is best for watching sport?”
Searched Google, AI Overview
“tv”
Searched Google, AI Overview
“best tv”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Share of searches by month for Hisense, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | LG | Samsung | Kogan | TCL | Sony | FFALCON | Panasonic | Philips |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.4% | 11.2% | 20.4% | 16.7% | 11.2% | 7.4% | 4.1% | 7.4% | 1.1% |
| Nov 2025 | 23.4% | 12.8% | 23.4% | 15.6% | 10.4% | 7% | 3.1% | 3.1% | 1.1% |
| Dec 2025 | 22.8% | 12.4% | 22.8% | 15.2% | 12.4% | 6.8% | 3.7% | 3% | 0.9% |
| Jan 2026 | 23.9% | 13% | 19.5% | 16% | 13% | 7.1% | 3.9% | 2.6% | 0.95% |
| Feb 2026 | 24.6% | 11% | 20.1% | 16.4% | 13.5% | 7.3% | 3.3% | 2.6% | 1.2% |
| Mar 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.2% | 3.6% | 2.4% | 0.74% |
| Apr 2026 | 22.6% | 12.3% | 22.6% | 15.1% | 12.3% | 8.2% | 3.6% | 2.4% | 0.9% |
| May 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.3% | 3.6% | 2% | 0.9% |
| Jun 2026 | 22.8% | 12.5% | 22.8% | 15.2% | 12.5% | 8.3% | 3% | 2% | 0.91% |
| Jul 2026 | 24.8% | 11% | 20.2% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.8% |
| Aug 2026 | 21.8% | 11.9% | 21.8% | 17.9% | 11.9% | 8% | 3.5% | 1.9% | 1.2% |
| Sep 2026 | 23.4% | 19.1% | 19.1% | 15.6% | 10.4% | 7% | 3.1% | 1.7% | 0.76% |
How has the Hisense and Samsung comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia moved from 20.4% to 19.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia TV brands in September 2026?
3 changes
In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.
In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.
In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hisense’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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