Panasonic vs Philips:Which is more popular?
In September 2026, Panasonic had more branded searches than Philips among TV brands in Australia. Panasonic had about 1,600 branded searches, while Philips had 720. Panasonic made up 1.7% of all TV brand searches we track, and Philips accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about TV brands, neither Panasonic nor Philips appeared in any of the five answers.
Who do people search for more?
Panasonic, about 2 searches for every 1 for Philips
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Panasonic nor Philips showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“What's the best TV brand in Australia?”
Asked ChatGPT
“Which TV should I buy for the money?”
Asked ChatGPT
“Which TV is best for watching sport?”
Searched Google, AI Overview
“tv”
Searched Google, AI Overview
“best tv”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Share of searches by month for Panasonic, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | LG | Samsung | Kogan | TCL | Sony | FFALCON | Panasonic | Philips |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.4% | 11.2% | 20.4% | 16.7% | 11.2% | 7.4% | 4.1% | 7.4% | 1.1% |
| Nov 2025 | 23.4% | 12.8% | 23.4% | 15.6% | 10.4% | 7% | 3.1% | 3.1% | 1.1% |
| Dec 2025 | 22.8% | 12.4% | 22.8% | 15.2% | 12.4% | 6.8% | 3.7% | 3% | 0.9% |
| Jan 2026 | 23.9% | 13% | 19.5% | 16% | 13% | 7.1% | 3.9% | 2.6% | 0.95% |
| Feb 2026 | 24.6% | 11% | 20.1% | 16.4% | 13.5% | 7.3% | 3.3% | 2.6% | 1.2% |
| Mar 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.2% | 3.6% | 2.4% | 0.74% |
| Apr 2026 | 22.6% | 12.3% | 22.6% | 15.1% | 12.3% | 8.2% | 3.6% | 2.4% | 0.9% |
| May 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.3% | 3.6% | 2% | 0.9% |
| Jun 2026 | 22.8% | 12.5% | 22.8% | 15.2% | 12.5% | 8.3% | 3% | 2% | 0.91% |
| Jul 2026 | 24.8% | 11% | 20.2% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.8% |
| Aug 2026 | 21.8% | 11.9% | 21.8% | 17.9% | 11.9% | 8% | 3.5% | 1.9% | 1.2% |
| Sep 2026 | 23.4% | 19.1% | 19.1% | 15.6% | 10.4% | 7% | 3.1% | 1.7% | 0.76% |
How has the Panasonic and Philips comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia moved from 7.4% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 1.6K.
- Across the 12 months ending September 2026, Philips’ share of searches among TV brands in Australia moved from 1.1% to 0.76%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for Australia TV brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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