Brandwave

Kogan vs NutriBullet:Which is more popular?

In September 2026, Kogan had more branded searches than NutriBullet among air fryer brands in Australia. Kogan had about 1,000 branded searches, while NutriBullet had 880. Kogan made up 0.86% of all air fryer brand searches we track, and NutriBullet accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about air fryer brands, neither Kogan nor NutriBullet appeared in any of the five answers.

Among air fryer brands in Australia in September 2026

Who do people search for more?

Kogan, about 14% more searches than NutriBullet

Kogan 1K searchesNutriBullet 880 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kogan in 0 of 5NutriBullet in 0 of 5

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kogan nor NutriBullet showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. Kmart4th
  5. Tefal5th
  6. Sunbeam5th
  7. Russell Hobbs–
  8. COSORI–
  9. Kogan–
  10. NutriBullet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Kogan or NutriBullet more popular in search?

This chart shows how often people search Google for Kogan and NutriBullet by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.

Kogan and NutriBullet among air fryer brands in Australia, by month

Share of searches by month for Kogan, NutriBullet. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaKmartPhilipsTefalSunbeamRussell HobbsBrevilleCOSORIKoganNutriBullet
Oct 202536.9%30.1%16.5%4.9%4%2.6%2.2%0.8%1.2%0.8%
Nov 202537.3%25%20.4%5%4.1%2.7%2.7%0.99%0.99%0.8%
Dec 202537.9%25.3%20.7%4.1%4.1%2.8%2.3%0.81%1%1%
Jan 202639.5%26.4%17.7%4.3%3.5%2.9%2.3%1.3%1%1%
Feb 202641.9%28%15.3%3.7%3.7%2.5%2%1%0.91%0.91%
Mar 202638.8%31.7%14.2%3.5%2.8%2.8%1.8%2.8%0.96%0.69%
Apr 202643.5%29.1%13%3.9%3.2%2.6%2.1%1.1%0.88%0.63%
May 202643.6%29.1%13%3.9%3.2%2.6%2.1%0.88%0.88%0.77%
Jun 202650.6%22.6%12.4%5.5%2.5%2.5%1.6%1.1%0.68%0.6%
Jul 202642.3%28.3%12.6%4.6%3.8%2.5%2%2%1.1%0.75%
Aug 202641.1%27.5%12.3%4.5%3.7%3%2.4%1.6%1.1%3%
Sep 202642.4%28.4%12.7%4.6%3.8%3.1%2.1%1.4%0.86%0.75%

Kogan sells other things too, so only its searches that name this product count here, like “kogan air fryer”.

How has the Kogan and NutriBullet comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: NutriBullet took it in August 2026, Kogan took it in September 2026.
  • Across the 12 months ending September 2026, Kogan’s share of searches among air fryer brands in Australia moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in Australia moved from 0.8% to 0.75%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for Australia air fryer brands in September 2026?

2 changes

  1. In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%.

  2. In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kogan’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kogan

1 branded search term

  • kogan air fryer

NutriBullet

1 branded search term

  • nutribullet air fryer

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

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