Brandwave

LG vs Sony:Which is more popular?

In September 2026, LG had more branded searches than Sony among TV brands in Australia. LG had about 18,100 branded searches, while Sony had 6,600. LG made up 19.1% of all TV brand searches we track, and Sony accounted for 7%. When we asked ChatGPT and Google AI Overviews about TV brands, LG appeared in all five answers and Sony in two. LG was mentioned before Sony in every answer.

Among TV brands in Australia in September 2026

Who do people search for more?

LG, about 3 searches for every 1 for Sony

LG 18.1K searchesSony 6.6K searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5Sony in 2 of 5

Who does AI recommend more?

LG, named ahead of Sony in every answer

LG first in 5Sony never first

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Sony in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is LG or Sony more popular in search?

This chart shows how often people search Google for LG and Sony by name. Each line represents a brand's share of searches for all nine TV brands we track, month by month, from searches in Australia.

LG and Sony among TV brands in Australia, by month

Share of searches by month for LG, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

How has the LG and Sony comparison changed over the last 12 months?

3 findings
  • LG was ahead of Sony in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia moved from 11.2% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia moved from 7.4% to 7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for Australia TV brands in September 2026?

2 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg tv

Sony

1 branded search term

  • sony tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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