Brandwave

Skullcandy vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Skullcandy among headphone brands in Australia. Sony had about 39,700 branded searches, while Skullcandy had 8,100. Sony made up 9.8% of all headphone brand searches we track, and Skullcandy accounted for 2%. When we asked ChatGPT and Google AI Overviews about headphone brands, Sony appeared in all five answers and Skullcandy in none.

Among headphone brands in Australia in September 2026

Who do people search for more?

Sony, about 5 searches for every 1 for Skullcandy

Sony 39.7K searchesSkullcandy 8.1K searches

Who does AI mention more?

Sony, mentioned in every answer we collected

Sony in 5 of 5Skullcandy in 0 of 5

Who does AI recommend more?

Sony, the only one of the two named

Sony first in 4Skullcandy never named

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Skullcandy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Apple AirPods3rd
  4. Soundcore4th
  5. Sennheiser5th
  6. JBL–
  7. Beats–
  8. Skullcandy–
  9. Jabra–
  10. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Skullcandy or Sony more popular in search?

This chart shows how often people search Google for Skullcandy and Sony by name. Each line represents a brand's share of searches for all ten headphone brands we track, month by month, from searches in Australia.

Skullcandy and Sony among headphone brands in Australia, by month

Share of searches by month for Sony, Skullcandy. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBoseJBLBeatsSkullcandyJabraSennheiserMarshallSoundcore
Oct 202560.2%9.7%9.6%9%4.4%2%1.6%2%1.1%0.39%
Nov 202561.4%9.9%9.8%8.5%4.5%1.7%1.3%1.7%0.9%0.33%
Dec 202563.5%10.3%8.3%8.3%3.8%1.7%1.1%1.7%0.93%0.34%
Jan 202662.6%10.1%8.7%8.7%3.8%1.7%1.4%1.7%0.9%0.5%
Feb 202659.7%10.4%9.5%8.9%4.4%2%1.6%2%1%0.58%
Mar 202662.2%10.4%8.1%8.7%3.7%2%1.4%2%0.9%0.59%
Apr 202660.4%10.1%9.6%9%3.6%2%1.6%2%1.1%0.59%
May 202661.4%10.3%9.3%8.5%3.7%2%1.3%1.6%1.1%0.73%
Jun 202660.7%10.2%9.7%9.1%3.7%2%1.3%1.6%1.1%0.57%
Jul 202660.4%10.1%9.6%9.1%3.6%2%1.3%2%1.3%0.57%
Aug 202661.6%9.9%9.3%8.6%3.7%2.5%1.4%1.4%1.1%0.6%
Sep 202660.7%9.8%9.7%7.4%6.7%2%1.1%1.1%0.89%0.71%

How has the Skullcandy and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Skullcandy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands in Australia held steady at 2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Sony’s share of searches among headphone brands in Australia moved from 9.7% to 9.8%, and its estimated monthly branded searches moved from 32.5K to 39.7K.

How did search popularity change for Australia headphone brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Skullcandy in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Sony in Australia rose 22.2% over 12 measured months, from 32.5K to 39.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Skullcandy’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skullcandy

1 branded search term

  • skullcandy

Sony

2 branded search terms

  • sony earbuds
  • sony headphones

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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