How popular isSkullcandy?
In September 2026, people searched for Skullcandy by name about 8,100 times in Australia, a 22.7% increase from the previous year. These searches made up 2% of all Australia headphone brand searches, placing Skullcandy sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Skullcandy did not appear in any of the answers.
Skullcandy is the sixth most searched of 10 competitors and not listed in any AI answer.
Apple AirPodsShare of searches 60.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SonyShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BoseShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
JBLShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
SkullcandyShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skullcandy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sony1st
- Bose2nd
- Apple AirPods3rd
Soundcore4th
Sennheiser5th- JBL–
Beats–- Skullcandy–
Jabra–
Marshall–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple AirPods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sennheiser2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“What are the best noise cancelling headphones?”
Asked ChatGPT
“Which wireless earbuds should I buy in Australia?”
Asked ChatGPT
“Which headphones are best for travel?”
Searched Google, AI Overview
“noise cancelling headphones”
Searched Google, AI Overview
“best headphones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which headphone brands compete with Skullcandy?
Share of searches by month for Apple AirPods, Sony, Bose, JBL, Beats, Skullcandy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Sony | Bose | JBL | Beats | Skullcandy | Jabra | Sennheiser | Marshall | Soundcore |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 9.7% | 9.6% | 9% | 4.4% | 2% | 1.6% | 2% | 1.1% | 0.39% |
| Nov 2025 | 61.4% | 9.9% | 9.8% | 8.5% | 4.5% | 1.7% | 1.3% | 1.7% | 0.9% | 0.33% |
| Dec 2025 | 63.5% | 10.3% | 8.3% | 8.3% | 3.8% | 1.7% | 1.1% | 1.7% | 0.93% | 0.34% |
| Jan 2026 | 62.6% | 10.1% | 8.7% | 8.7% | 3.8% | 1.7% | 1.4% | 1.7% | 0.9% | 0.5% |
| Feb 2026 | 59.7% | 10.4% | 9.5% | 8.9% | 4.4% | 2% | 1.6% | 2% | 1% | 0.58% |
| Mar 2026 | 62.2% | 10.4% | 8.1% | 8.7% | 3.7% | 2% | 1.4% | 2% | 0.9% | 0.59% |
| Apr 2026 | 60.4% | 10.1% | 9.6% | 9% | 3.6% | 2% | 1.6% | 2% | 1.1% | 0.59% |
| May 2026 | 61.4% | 10.3% | 9.3% | 8.5% | 3.7% | 2% | 1.3% | 1.6% | 1.1% | 0.73% |
| Jun 2026 | 60.7% | 10.2% | 9.7% | 9.1% | 3.7% | 2% | 1.3% | 1.6% | 1.1% | 0.57% |
| Jul 2026 | 60.4% | 10.1% | 9.6% | 9.1% | 3.6% | 2% | 1.3% | 2% | 1.3% | 0.57% |
| Aug 2026 | 61.6% | 9.9% | 9.3% | 8.6% | 3.7% | 2.5% | 1.4% | 1.4% | 1.1% | 0.6% |
| Sep 2026 | 60.7% | 9.8% | 9.7% | 7.4% | 6.7% | 2% | 1.1% | 1.1% | 0.89% | 0.71% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 246K | 0% | -1 points | |
| 2, held 2nd | 9.8% | 39.7K | 0% | -0.2 points | |
| 3, held 3rd | 9.7% | 39.2K | +5.9% | +0.4 points | |
| 4, held 4th | 7.4% | 30.2K | -12% | -1.1 points | |
| 5, held 5th | 6.7% | 27.1K | +83.1% | +3 points | |
| 6, held 6th | 2% | 8.1K | -18.2% | -0.5 points | |
| 7, held 7th | 1.1% | 4.4K | -18.5% | -0.3 points | |
| 8, held 8th | 1.1% | 4.4K | -18.5% | -0.3 points | |
| 9, held 9th | 0.89% | 3.6K | -18.2% | -0.2 points | |
| 10, held 10th | 0.71% | 2.9K | +20.8% | +0.1 points |
60.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Sony9.8%
Held 2nd. 39.7K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Bose9.7%
Held 3rd. 39.2K estimated branded searches, +5.9% vs prior month. Share +0.4 points.
4.
JBL7.4%
Held 4th. 30.2K estimated branded searches, -12% vs prior month. Share -1.1 points.
5.
Beats6.7%
Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +3 points.
2%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Jabra1.1%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
1.1%
Held 8th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
9.
Marshall0.89%
Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.
Soundcore0.71%
Held 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
Compare popularity between Skullcandy and its closest rivals
Every comparison with Skullcandy
9 comparisons
How has branded search demand for Skullcandy changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy in Australia rose from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Skullcandy rose from 7th to 6th among headphone brands in Australia.
How did search popularity change for Australia headphone brands in September 2026?
6 changes
In September 2026, Beats gained share of searches among headphone brands in Australia, from 3.7% to 6.7%.
In September 2026, JBL lost share of searches among headphone brands in Australia, from 8.6% to 7.4%.
In September 2026, Apple AirPods lost share of searches among headphone brands in Australia, from 61.6% to 60.7%.
Estimated monthly branded searches for Soundcore in Australia rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026.
Estimated monthly branded searches for Skullcandy in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Sony in Australia rose 22.2% over 12 measured months, from 32.5K to 39.7K in September 2026.
How are Skullcandy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skullcandy
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Is Skullcandy your brand?
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