Camera brands in Australia:Which are most popular?

Name: Camera brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, GoPro was the most searched camera brand in Australia, accounting for 35.6% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Canon and Sony were mentioned most often, in four of the five answers. Canon was recommended most often, coming first in three out of five responses.

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Top camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Canon and Sony were mentioned most often, in four of the five answers. Canon was recommended most often, coming first in three out of five answers. Sony was second, and Fujifilm was third. OM System, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Sony	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Fujifilm	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Nikon	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
GoPro	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Insta360	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
DJI	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
OM System	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Panasonic Lumix	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Asked ChatGPT
“What's the best camera to buy in Australia?”
1. 1Canon
2. 2Nikon
3. 3Fujifilm
4. 4Sony
Asked ChatGPT
“Which action camera is best?”
1. 1DJI
2. 2GoPro
3. 3Insta360
Asked ChatGPT
“What's the best camera for beginners?”
1. 1Canon
2. 2Fujifilm
3. 3Sony
Searched Google, AI Overview
“cameras”
1. 1Canon
2. 2Sony
Searched Google, AI Overview
“best camera”
1. 1Sony
2. 2Canon
3. 3Nikon
4. 4Fujifilm

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which camera brands do people search for most?

This chart shows how often people search Google for each camera brand by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.

Share of searches among camera brands in Australia, by month

Month	GoPro	Insta360	Canon	DJI	Sony	Fujifilm	Nikon	OM System	Panasonic Lumix
Oct 2025	40.3%	27%	9.9%	6.6%	6.6%	4.4%	2.9%	0.67%	1.6%
Nov 2025	37.9%	31%	9.3%	6.2%	6.2%	5.1%	2.3%	0.51%	1.5%
Dec 2025	38.3%	31.3%	9.4%	6.3%	6.3%	4.2%	2.3%	0.52%	1.5%
Jan 2026	37.6%	30.8%	9.2%	6.2%	6.2%	5%	2.7%	0.81%	1.5%
Feb 2026	35.6%	29.1%	10.6%	7.1%	7.1%	4.7%	3.2%	0.88%	1.7%
Mar 2026	32.5%	32.5%	9.7%	6.5%	7.9%	5.3%	2.9%	0.8%	1.9%
Apr 2026	34.3%	34.3%	8.4%	6.9%	6.9%	4.6%	2.5%	0.69%	1.7%
May 2026	35%	28.6%	10.5%	8.6%	7%	4.7%	3.1%	0.92%	1.7%
Jun 2026	32.8%	32.8%	9.8%	8%	6.6%	5.4%	2.4%	0.66%	1.6%
Jul 2026	31.7%	31.7%	9.5%	9.5%	7.8%	5.2%	2.3%	0.83%	1.5%
Aug 2026	28.9%	35.3%	10.6%	8.6%	7.1%	4.7%	2.6%	0.93%	1.4%
Sep 2026	35.6%	29.1%	10.6%	8.7%	5.8%	4.8%	2.6%	1.4%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	GoPro	35.6%	60.5K	+22.2%	+6.7 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Insta360	29.1%	49.5K	-18.2%	-6.2 pointsmoved from 1st to 2nd
3, held 3rd	Canon	10.6%	18.1K	0%	+0.1 points
4, held 4th	DJI	8.7%	14.8K	0%	+0.1 points
5, held 5th	Sony	5.8%	9.9K	-18.2%	-1.2 points
6, held 6th	Fujifilm	4.8%	8.1K	0%	0 points
7, held 7th	Nikon	2.6%	4.4K	0%	0 points
8, moved from 9th to 8th	OM System	1.4%	2.4K	+50%	+0.5 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Panasonic Lumix	1.4%	2.4K	0%	0 pointsmoved from 8th to 9th

1.GoPro
35.6%
Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.7 points.
2.Insta360
29.1%
Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.2 points.
3.Canon
10.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.DJI
8.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Sony
5.8%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
6.Fujifilm
4.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.Nikon
2.6%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.OM System
1.4%
Moved from 9th to 8th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.
9.Panasonic Lumix
1.4%
Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among camera brands in Australia?

9 brands

In September 2026, GoPro was the most searched among camera brands in Australia, with an estimated 60.5K branded searches, 35.6% of all searches for the nine we track. Insta360 is in 2nd place, 6.5 percentage points behind at 29.1%.

Australia camera brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
GoPro	40.3% → 35.6%	40.3%Oct 2025	28.9%Aug 2026	1st
Insta360	27% → 29.1%	35.3%Aug 2026	27%Oct 2025	2nd
Canon	9.9% → 10.6%	10.6%Sep 2026	8.4%Apr 2026	3rd
DJI	6.6% → 8.7%	9.5%Jul 2026	6.2%Jan 2026	4th
Sony	6.6% → 5.8%	7.9%Mar 2026	5.8%Sep 2026	5th
Fujifilm	4.4% → 4.8%	5.4%Jun 2026	4.2%Dec 2025	6th
Nikon	2.9% → 2.6%	3.2%Feb 2026	2.3%Nov 2025	7th
OM System	0.67% → 1.4%	1.4%Sep 2026	0.51%Nov 2025	9th → 8th
Panasonic Lumix	1.6% → 1.4%	1.9%Mar 2026	1.4%Aug 2026	8th → 9th

Each finding as a sentence

Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia decreased from 40.3% to 35.6%.
Across the 12 months ending September 2026, Insta360’s share of searches among camera brands in Australia increased from 27% to 29.1%.
Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia increased from 9.9% to 10.6%.
Across the 12 months ending September 2026, DJI’s share of searches among camera brands in Australia increased from 6.6% to 8.7%.
Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia decreased from 6.6% to 5.8%.
Across the 12 months ending September 2026, OM System’s share of searches among camera brands in Australia increased from 0.67% to 1.4%.
Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia peaked at 40.3% in October 2025 and was lowest at 28.9% in August 2026.
Across the 12 months ending September 2026, Insta360’s share of searches among camera brands in Australia peaked at 35.3% in August 2026 and was lowest at 27% in October 2025.
Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia peaked at 10.6% in September 2026 and was lowest at 8.4% in April 2026.
Across the 12 months ending September 2026, DJI’s share of searches among camera brands in Australia peaked at 9.5% in July 2026 and was lowest at 6.2% in January 2026.
Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia peaked at 7.9% in March 2026 and was lowest at 5.8% in September 2026.
Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in Australia peaked at 5.4% in June 2026 and was lowest at 4.2% in December 2025.
Across the 12 months ending September 2026, OM System rose from 9th to 8th among camera brands in Australia.
Across the 12 months ending September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.
Across the 12 months ending September 2026, Fujifilm and Nikon held steady: their share of searches among camera brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia camera brands in September 2026?

8 changes

In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches.
In September 2026, Insta360 lost share of searches among camera brands in Australia, from 35.3% to 29.1%.
In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%.
OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026.
In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.
Estimated monthly branded searches for DJI in Australia rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
Estimated monthly branded searches for Fujifilm in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Canon in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted for camera brands?

9 search terms

Each brand's share of searches among camera brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.