Brandwave

How popular isFujifilm?

In September 2026, people searched for Fujifilm by name about 8,100 times in Australia, a 22.7% increase from the previous year. These searches made up 4.8% of all Australia camera brand searches, placing Fujifilm sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about camera brands, Fujifilm appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Fujifilm is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. GoProShare of searches 35.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Insta360Share of searches 29.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. CanonShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. DJIShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. FujifilmShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Fujifilm3rd
  4. Nikon4th
  5. DJI5th
  6. GoPro6th
  7. Insta3607th
  8. OM System–
  9. Panasonic Lumix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which camera brands compete with Fujifilm?

Fujifilm against camera brands in Australia, by month

Share of searches by month for GoPro, Insta360, Canon, DJI, Sony, Fujifilm, Nikon. The figures are in the table below the chart.

View monthly share of searches table
MonthGoProInsta360CanonDJISonyFujifilmNikonOM SystemPanasonic Lumix
Oct 202540.3%27%9.9%6.6%6.6%4.4%2.9%0.67%1.6%
Nov 202537.9%31%9.3%6.2%6.2%5.1%2.3%0.51%1.5%
Dec 202538.3%31.3%9.4%6.3%6.3%4.2%2.3%0.52%1.5%
Jan 202637.6%30.8%9.2%6.2%6.2%5%2.7%0.81%1.5%
Feb 202635.6%29.1%10.6%7.1%7.1%4.7%3.2%0.88%1.7%
Mar 202632.5%32.5%9.7%6.5%7.9%5.3%2.9%0.8%1.9%
Apr 202634.3%34.3%8.4%6.9%6.9%4.6%2.5%0.69%1.7%
May 202635%28.6%10.5%8.6%7%4.7%3.1%0.92%1.7%
Jun 202632.8%32.8%9.8%8%6.6%5.4%2.4%0.66%1.6%
Jul 202631.7%31.7%9.5%9.5%7.8%5.2%2.3%0.83%1.5%
Aug 202628.9%35.3%10.6%8.6%7.1%4.7%2.6%0.93%1.4%
Sep 202635.6%29.1%10.6%8.7%5.8%4.8%2.6%1.4%1.4%

  1. 1.GoPro

    35.6%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.7 points.

  2. 2.Insta360

    29.1%

    Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.2 points.

  3. 3.Canon

    10.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.DJI

    8.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sony

    5.8%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Fujifilm

    4.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Nikon

    2.6%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.OM System

    1.4%

    Moved from 9th to 8th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.

  9. 9.Panasonic Lumix

    1.4%

    Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fujifilm and its closest rivals

Every comparison with Fujifilm

8 comparisons

How has branded search demand for Fujifilm changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fujifilm in Australia rose from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in Australia peaked at 5.4% in June 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for Australia camera brands in September 2026?

6 changes

  1. In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches.

  2. In September 2026, Insta360 lost share of searches among camera brands in Australia, from 35.3% to 29.1%.

  3. In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%.

  4. OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026.

  5. In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.

  6. Estimated monthly branded searches for DJI in Australia rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are Fujifilm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fujifilm camera

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