Canon vs Fujifilm:Which is more popular?
In September 2026, Canon had more branded searches than Fujifilm among camera brands in Australia. Canon had about 18,100 branded searches, while Fujifilm had 8,100. Canon made up 10.6% of all camera brand searches we track, and Fujifilm accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about camera brands, Canon appeared in four of the five answers and Fujifilm in three. Canon was mentioned before Fujifilm in every answer that named either.
Who do people search for more?
Canon, about 2 searches for every 1 for Fujifilm
Who does AI mention more?
Canon, mentioned in 4 of 5 answers, Fujifilm in 3
Who does AI recommend more?
Canon, named ahead of Fujifilm in 4 of 4 answers
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canon was listed before Fujifilm in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“What's the best camera to buy in Australia?”
Asked ChatGPT
“Which action camera is best?”
Asked ChatGPT
“What's the best camera for beginners?”
Searched Google, AI Overview
“cameras”
Searched Google, AI Overview
“best camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Canon or Fujifilm more popular in search?
This chart shows how often people search Google for Canon and Fujifilm by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.
Share of searches by month for Canon, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoPro | Insta360 | Canon | DJI | Sony | Fujifilm | Nikon | OM System | Panasonic Lumix |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 0.67% | 1.6% |
| Nov 2025 | 37.9% | 31% | 9.3% | 6.2% | 6.2% | 5.1% | 2.3% | 0.51% | 1.5% |
| Dec 2025 | 38.3% | 31.3% | 9.4% | 6.3% | 6.3% | 4.2% | 2.3% | 0.52% | 1.5% |
| Jan 2026 | 37.6% | 30.8% | 9.2% | 6.2% | 6.2% | 5% | 2.7% | 0.81% | 1.5% |
| Feb 2026 | 35.6% | 29.1% | 10.6% | 7.1% | 7.1% | 4.7% | 3.2% | 0.88% | 1.7% |
| Mar 2026 | 32.5% | 32.5% | 9.7% | 6.5% | 7.9% | 5.3% | 2.9% | 0.8% | 1.9% |
| Apr 2026 | 34.3% | 34.3% | 8.4% | 6.9% | 6.9% | 4.6% | 2.5% | 0.69% | 1.7% |
| May 2026 | 35% | 28.6% | 10.5% | 8.6% | 7% | 4.7% | 3.1% | 0.92% | 1.7% |
| Jun 2026 | 32.8% | 32.8% | 9.8% | 8% | 6.6% | 5.4% | 2.4% | 0.66% | 1.6% |
| Jul 2026 | 31.7% | 31.7% | 9.5% | 9.5% | 7.8% | 5.2% | 2.3% | 0.83% | 1.5% |
| Aug 2026 | 28.9% | 35.3% | 10.6% | 8.6% | 7.1% | 4.7% | 2.6% | 0.93% | 1.4% |
| Sep 2026 | 35.6% | 29.1% | 10.6% | 8.7% | 5.8% | 4.8% | 2.6% | 1.4% | 1.4% |
How has the Canon and Fujifilm comparison changed over the last 12 months?
3 findings
- Canon was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia moved from 9.9% to 10.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in Australia moved from 4.4% to 4.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia camera brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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