Fujifilm vs GoPro:Which is more popular?
In September 2026, GoPro had more branded searches than Fujifilm among camera brands in Australia. GoPro had about 60,500 branded searches, while Fujifilm had 8,100. GoPro made up 35.6% of all camera brand searches we track, and Fujifilm accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about camera brands, Fujifilm appeared in three of the five answers and GoPro in one. Fujifilm was mentioned before GoPro in three out of four answers that named either.
Who do people search for more?
GoPro, about 7 searches for every 1 for Fujifilm
Who does AI mention more?
Fujifilm, mentioned in 3 of 5 answers, GoPro in 1
Who does AI recommend more?
Fujifilm, named ahead of GoPro in 3 of 4 answers
Follow Fujifilm vs GoPro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GoPro was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fujifilm was listed before GoPro in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“What's the best camera to buy in Australia?”
Asked ChatGPT
“Which action camera is best?”
Asked ChatGPT
“What's the best camera for beginners?”
Searched Google, AI Overview
“cameras”
Searched Google, AI Overview
“best camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fujifilm or GoPro more popular in search?
This chart shows how often people search Google for Fujifilm and GoPro by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.
Share of searches by month for GoPro, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoPro | Insta360 | Canon | DJI | Sony | Fujifilm | Nikon | OM System | Panasonic Lumix |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 0.67% | 1.6% |
| Nov 2025 | 37.9% | 31% | 9.3% | 6.2% | 6.2% | 5.1% | 2.3% | 0.51% | 1.5% |
| Dec 2025 | 38.3% | 31.3% | 9.4% | 6.3% | 6.3% | 4.2% | 2.3% | 0.52% | 1.5% |
| Jan 2026 | 37.6% | 30.8% | 9.2% | 6.2% | 6.2% | 5% | 2.7% | 0.81% | 1.5% |
| Feb 2026 | 35.6% | 29.1% | 10.6% | 7.1% | 7.1% | 4.7% | 3.2% | 0.88% | 1.7% |
| Mar 2026 | 32.5% | 32.5% | 9.7% | 6.5% | 7.9% | 5.3% | 2.9% | 0.8% | 1.9% |
| Apr 2026 | 34.3% | 34.3% | 8.4% | 6.9% | 6.9% | 4.6% | 2.5% | 0.69% | 1.7% |
| May 2026 | 35% | 28.6% | 10.5% | 8.6% | 7% | 4.7% | 3.1% | 0.92% | 1.7% |
| Jun 2026 | 32.8% | 32.8% | 9.8% | 8% | 6.6% | 5.4% | 2.4% | 0.66% | 1.6% |
| Jul 2026 | 31.7% | 31.7% | 9.5% | 9.5% | 7.8% | 5.2% | 2.3% | 0.83% | 1.5% |
| Aug 2026 | 28.9% | 35.3% | 10.6% | 8.6% | 7.1% | 4.7% | 2.6% | 0.93% | 1.4% |
| Sep 2026 | 35.6% | 29.1% | 10.6% | 8.7% | 5.8% | 4.8% | 2.6% | 1.4% | 1.4% |
How has the Fujifilm and GoPro comparison changed over the last 12 months?
3 findings
- GoPro was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in Australia moved from 4.4% to 4.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia moved from 40.3% to 35.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia camera brands in September 2026?
2 changes
In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches.
Estimated monthly branded searches for Fujifilm in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and GoPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.