Hisense vs Panasonic:Which is more popular?
In September 2026, Hisense had more branded searches than Panasonic among TV brands in Australia. Hisense had about 22,200 branded searches, while Panasonic had 1,600. Hisense made up 23.4% of all TV brand searches we track, and Panasonic accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about TV brands, Hisense appeared in three of the five answers and Panasonic in none.
Who do people search for more?
Hisense, about 14 searches for every 1 for Panasonic
Who does AI mention more?
Hisense, mentioned in 3 of 5 answers, Panasonic in 0
Who does AI recommend more?
Hisense, the only one of the two named
Follow Hisense vs Panasonic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“What's the best TV brand in Australia?”
Asked ChatGPT
“Which TV should I buy for the money?”
Asked ChatGPT
“Which TV is best for watching sport?”
Searched Google, AI Overview
“tv”
Searched Google, AI Overview
“best tv”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Share of searches by month for Hisense, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | LG | Samsung | Kogan | TCL | Sony | FFALCON | Panasonic | Philips |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.4% | 11.2% | 20.4% | 16.7% | 11.2% | 7.4% | 4.1% | 7.4% | 1.1% |
| Nov 2025 | 23.4% | 12.8% | 23.4% | 15.6% | 10.4% | 7% | 3.1% | 3.1% | 1.1% |
| Dec 2025 | 22.8% | 12.4% | 22.8% | 15.2% | 12.4% | 6.8% | 3.7% | 3% | 0.9% |
| Jan 2026 | 23.9% | 13% | 19.5% | 16% | 13% | 7.1% | 3.9% | 2.6% | 0.95% |
| Feb 2026 | 24.6% | 11% | 20.1% | 16.4% | 13.5% | 7.3% | 3.3% | 2.6% | 1.2% |
| Mar 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.2% | 3.6% | 2.4% | 0.74% |
| Apr 2026 | 22.6% | 12.3% | 22.6% | 15.1% | 12.3% | 8.2% | 3.6% | 2.4% | 0.9% |
| May 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.3% | 3.6% | 2% | 0.9% |
| Jun 2026 | 22.8% | 12.5% | 22.8% | 15.2% | 12.5% | 8.3% | 3% | 2% | 0.91% |
| Jul 2026 | 24.8% | 11% | 20.2% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.8% |
| Aug 2026 | 21.8% | 11.9% | 21.8% | 17.9% | 11.9% | 8% | 3.5% | 1.9% | 1.2% |
| Sep 2026 | 23.4% | 19.1% | 19.1% | 15.6% | 10.4% | 7% | 3.1% | 1.7% | 0.76% |
How has the Hisense and Panasonic comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Panasonic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia moved from 7.4% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 1.6K.
How did search popularity change for Australia TV brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hisense’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.