Haier vs Panasonic:Which is more popular?
In September 2026, Panasonic had more branded searches than Haier among air conditioner brands in Australia. Panasonic had about 2,400 branded searches, while Haier had 1,600. Panasonic made up 3.6% of all air conditioner brand searches we track, and Haier accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Panasonic appeared in two of the five answers and Haier in none.
Who do people search for more?
Panasonic, about 50% more searches than Haier
Who does AI mention more?
Panasonic, mentioned in 2 of 5 answers, Haier in 0
Who does AI recommend more?
Panasonic, the only one of the two named
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Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy in Australia?”
Asked ChatGPT
“What are the best split system air conditioners in Australia?”
Asked ChatGPT
“What is the most reliable air conditioner brand?”
Searched Google, AI Overview
“air conditioner”
Searched Google, AI Overview
“split system air conditioner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Haier or Panasonic more popular in search?
This chart shows how often people search Google for Haier and Panasonic by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.
Share of searches by month for Panasonic, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daikin | Mitsubishi Electric | Fujitsu | Actron Air | Midea | Mitsubishi Heavy Industries | Gree | Panasonic | Rinnai | Haier | Kelvinator | Teco | Carrier | LG | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 18.8% | 9.7% | 7.6% | 4.3% | 6.5% | 4.3% | 4.3% | 2.8% | 2.4% | 2.8% | 2.8% | 1.9% | 1.9% | 2.4% |
| Nov 2025 | 28.3% | 19.9% | 10.7% | 6.9% | 3.9% | 5.8% | 3.9% | 4.8% | 3.2% | 1.7% | 2.6% | 2.6% | 1.7% | 1.7% | 2.6% |
| Dec 2025 | 30.1% | 18.3% | 9.8% | 8.3% | 3.6% | 4.4% | 3.6% | 4.4% | 3.6% | 1.9% | 2.9% | 2.9% | 1.9% | 1.9% | 2.4% |
| Jan 2026 | 27.1% | 19.1% | 10.2% | 8.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 2% | 3% | 3% | 2.5% | 1.7% | 2.5% |
| Feb 2026 | 29% | 17.4% | 9% | 9.2% | 4% | 4.9% | 4% | 4.9% | 3.2% | 2.1% | 2.7% | 2.7% | 2.7% | 1.8% | 2.7% |
| Mar 2026 | 30.1% | 15.5% | 9.3% | 8.9% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 2.3% | 2.7% | 2.3% | 5.1% | 1.8% | 2.3% |
| Apr 2026 | 32.7% | 16.8% | 10.1% | 7.8% | 4.5% | 4.5% | 3.5% | 4.5% | 3% | 2.4% | 2.4% | 1.6% | 2.4% | 1.9% | 1.9% |
| May 2026 | 31.3% | 18.4% | 9% | 8.7% | 4.9% | 4.9% | 4% | 4% | 2.7% | 1.7% | 2.2% | 1.7% | 2.2% | 2.2% | 2.2% |
| Jun 2026 | 32.9% | 16.8% | 9.5% | 8.6% | 5.2% | 5.2% | 3.4% | 4.2% | 2.7% | 1.9% | 1.9% | 1.4% | 2.3% | 1.9% | 2.3% |
| Jul 2026 | 30.7% | 17.8% | 8.2% | 8.7% | 6.7% | 5.5% | 3.6% | 3.6% | 2.9% | 2% | 2.4% | 1.5% | 2.4% | 2% | 2% |
| Aug 2026 | 32.9% | 16.6% | 8.8% | 9% | 5.9% | 4.7% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 1.6% | 2.1% | 1.6% | 2.1% |
| Sep 2026 | 28% | 17.5% | 9.9% | 8.2% | 6.6% | 5.4% | 4.3% | 3.6% | 3.6% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 1.9% |
How has the Haier and Panasonic comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among air conditioner brands in Australia held steady at 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Panasonic’s share of searches among air conditioner brands in Australia moved from 4.3% to 3.6%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
How did search popularity change for Australia air conditioner brands in September 2026?
2 changes
Haier’s share of searches among air conditioner brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
Estimated monthly branded searches for Panasonic in Australia fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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