Fridge brands in Australia:Which are most popular?

Name: Fridge brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Fisher & Paykel and Hisense tie for the highest share of searches among fridge brands in Australia, at 14.3% each in September 2026. When we checked with ChatGPT and Google AI Overviews, LG, Westinghouse and Mitsubishi Electric were mentioned most often, in four of the five answers. Mitsubishi Electric was recommended most often, coming first in three out of five responses.

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Top fridge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LG, Westinghouse and Mitsubishi Electric were mentioned most often, in four of the five answers. Mitsubishi Electric was recommended most often, coming first in three out of five answers. LG was second, and Haier was third. CHiQ, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
LG	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Westinghouse	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Mitsubishi Electric	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Fisher & Paykel	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Haier	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Samsung	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hisense	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
CHiQ	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Electrolux	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Liebherr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bosch	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Miele	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Beko	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge brands

5 answers

Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
1. 1Mitsubishi Electric
2. 2Haier
3. 3Westinghouse
4. 4LG
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
1. 1Haier
2. 2Hisense

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which fridge brands do people search for most?

This chart shows how often people search Google for each fridge brand by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.

Share of searches among fridge brands in Australia, by month

Month	Fisher & Paykel	Hisense	LG	Samsung	Westinghouse	Haier	CHiQ	Mitsubishi Electric	Smeg	Electrolux	Liebherr	Bosch	Miele	Beko
Oct 2025	14.4%	11.8%	11.8%	14.4%	11.8%	6.4%	6.4%	6.4%	6.4%	3.5%	2.3%	1.9%	1.5%	0.8%
Nov 2025	14.2%	11.6%	14.2%	14.2%	11.6%	6.3%	6.3%	6.3%	5.2%	3.5%	2.3%	2.3%	1.2%	0.64%
Dec 2025	11%	13.5%	13.5%	13.5%	13.5%	7.4%	6%	7.4%	4.9%	3.3%	2.2%	2.2%	1.2%	0.74%
Jan 2026	12.8%	12.8%	12.8%	12.8%	12.8%	7%	7%	7%	5.7%	3.8%	2%	1.7%	1.3%	0.7%
Feb 2026	12.6%	12.6%	12.6%	12.6%	12.6%	6.9%	6.9%	6.9%	5.6%	3.8%	2.5%	2%	1.4%	0.75%
Mar 2026	14.7%	12%	12%	12%	12%	6.6%	6.6%	8%	5.3%	4.4%	2.3%	1.9%	1.5%	0.71%
Apr 2026	13.7%	11.2%	13.7%	11.2%	11.2%	7.5%	6.1%	7.5%	6.1%	5%	2.7%	2.2%	1.5%	0.66%
May 2026	18.7%	10.2%	12.5%	12.5%	10.2%	6.8%	5.6%	6.8%	5.6%	4.6%	2.4%	2%	1.4%	0.61%
Jun 2026	21%	11.5%	11.5%	11.5%	11.5%	6.3%	5.1%	7.7%	5.1%	2.8%	2.2%	1.9%	1.5%	0.56%
Jul 2026	14.4%	14.4%	11.7%	11.7%	11.7%	6.4%	6.4%	7.9%	6.4%	2.8%	2.3%	1.8%	1.3%	0.7%
Aug 2026	14.2%	11.6%	11.6%	11.6%	11.6%	7.8%	6.3%	7.8%	7.8%	3.5%	2.3%	1.8%	1.5%	0.69%
Sep 2026	14.3%	14.3%	11.7%	11.7%	11.7%	7.8%	6.4%	6.4%	6.4%	2.8%	2.3%	1.8%	1.5%	0.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fisher & Paykel	14.3%	14.8K	0%	+0.1 points
2, held 2nd	Hisense	14.3%	14.8K	+22.3%	+2.7 points
3, held 3rd	LG	11.7%	12.1K	0%	+0.1 points
4, held 4th	Samsung	11.7%	12.1K	0%	+0.1 points
5, held 5th	Westinghouse Electrolux Group	11.7%	12.1K	0%	+0.1 points
6, held 6th	Haier	7.8%	8.1K	0%	+0.1 points
7, moved from 9th to 7th	CHiQ	6.4%	6.6K	0%	+0.1 pointsmoved from 9th to 7th
8, moved from 7th to 8th	Mitsubishi Electric	6.4%	6.6K	-18.5%	-1.4 pointsmoved from 7th to 8th
9, moved from 8th to 9th	Smeg	6.4%	6.6K	-18.5%	-1.4 pointsmoved from 8th to 9th
10, held 10th	Electrolux Electrolux Group	2.8%	2.9K	-19.4%	-0.6 points
11, held 11th	Liebherr	2.3%	2.4K	0%	0 points
12, held 12th	Bosch	1.8%	1.9K	0%	0 points
13, held 13th	Miele	1.5%	1.6K	0%	0 points
14, held 14th	Beko	0.7%	720	0%	0 points

1.Fisher & Paykel
14.3%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Hisense
14.3%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.LG
11.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Samsung
11.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Westinghouse
11.7%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Haier
7.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.CHiQ
6.4%
Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Mitsubishi Electric
6.4%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
9.Smeg
6.4%
Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
10.Electrolux
2.8%
Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
11.Liebherr
2.3%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.Bosch
1.8%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
13.Miele
1.5%
Held 13th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
14.Beko
0.7%
Held 14th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among fridge brands in Australia?

14 brands

Fisher & Paykel and Hisense tie for the highest share of searches among fridge brands in Australia, at 14.3% each in September 2026.

Australia fridge brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Fisher & Paykel	14.4% → 14.3%	21%Jun 2026	11%Dec 2025	1st
Hisense	11.8% → 14.3%	14.4%Jul 2026	10.2%May 2026	3rd → 2nd
LG	11.8% → 11.7%	14.2%Nov 2025	11.5%Jun 2026	4th → 3rd
Samsung	14.4% → 11.7%	14.4%Oct 2025	11.2%Apr 2026	2nd → 4th
Westinghouse	11.8% → 11.7%	13.5%Dec 2025	10.2%May 2026	5th
Haier	6.4% → 7.8%	7.8%Sep 2026	6.3%Jun 2026	7th → 6th
CHiQ	6.4%	7%Jan 2026	5.1%Jun 2026	6th → 7th
Mitsubishi Electric	6.4%	8%Mar 2026	6.3%Nov 2025	8th
Smeg	6.4%	7.8%Aug 2026	4.9%Dec 2025	9th
Electrolux	3.5% → 2.8%	5%Apr 2026	2.8%Jun 2026	10th
Liebherr	2.3%	2.7%Apr 2026	2%Jan 2026	11th
Bosch	1.9% → 1.8%	2.3%Nov 2025	1.7%Jan 2026	12th
Miele	1.5%	1.5%Sep 2026	1.2%Dec 2025	13th
Beko	0.8% → 0.7%	0.8%Oct 2025	0.56%Jun 2026	14th

Each finding as a sentence

Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in Australia increased from 11.8% to 14.3%.
Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia decreased from 14.4% to 11.7%.
Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia increased from 6.4% to 7.8%.
Across the 12 months ending September 2026, Electrolux’s share of searches among fridge brands in Australia decreased from 3.5% to 2.8%.
Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia peaked at 21% in June 2026 and was lowest at 11% in December 2025.
Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in Australia peaked at 14.4% in July 2026 and was lowest at 10.2% in May 2026.
Across the 12 months ending September 2026, LG’s share of searches among fridge brands in Australia peaked at 14.2% in November 2025 and was lowest at 11.5% in June 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia peaked at 14.4% in October 2025 and was lowest at 11.2% in April 2026.
Across the 12 months ending September 2026, Westinghouse’s share of searches among fridge brands in Australia peaked at 13.5% in December 2025 and was lowest at 10.2% in May 2026.
Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia peaked at 7.8% in September 2026 and was lowest at 6.3% in June 2026.
Across the 12 months ending September 2026, CHiQ’s share of searches among fridge brands in Australia peaked at 7% in January 2026 and was lowest at 5.1% in June 2026.
Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in Australia peaked at 8% in March 2026 and was lowest at 6.3% in November 2025.
Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in Australia peaked at 7.8% in August 2026 and was lowest at 4.9% in December 2025.
Across the 12 months ending September 2026, Electrolux’s share of searches among fridge brands in Australia peaked at 5% in April 2026 and was lowest at 2.8% in June 2026.
Across the 12 months ending September 2026, Hisense rose from 3rd to 2nd among fridge brands in Australia.
Across the 12 months ending September 2026, LG rose from 4th to 3rd among fridge brands in Australia.
Across the 12 months ending September 2026, Samsung fell from 2nd to 4th among fridge brands in Australia.
Across the 12 months ending September 2026, Haier rose from 7th to 6th among fridge brands in Australia.
Across the 12 months ending September 2026, CHiQ fell from 6th to 7th among fridge brands in Australia.
Across the 12 months ending September 2026, Fisher & Paykel, Westinghouse, Mitsubishi Electric, Smeg, Liebherr, Bosch, Miele and Beko held steady: their share of searches among fridge brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia fridge brands in September 2026?

8 changes

In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.
Estimated monthly branded searches for Samsung in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Beko in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted for fridge brands?

14 search terms

Each brand's share of searches among fridge brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.