How popular isFisher & Paykel?
In September 2026, people searched for Fisher & Paykel by name about 41,000 times in Australia, a 7.4% decrease from the previous year. These searches made up 14.3% of all Australia fridge brand searches, placing Fisher & Paykel first out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel appeared in three of the five answers and was the fifth most recommended of the 14.
Fisher & Paykel is the most searched of 14 competitors and the fifth most recommended in AI answers.
Fisher & PaykelShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HisenseShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
LGShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
WestinghouseShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel is the fifth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st- LG2nd
Haier3rd- Westinghouse4th
- Fisher & Paykel5th
- Samsung6th
- Hisense7th
CHiQ–
Smeg–
Electrolux–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which fridge brands compete with Fisher & Paykel?
Share of searches by month for Fisher & Paykel, Hisense, LG, Samsung, Westinghouse, Haier, CHiQ, Mitsubishi Electric, Smeg, Electrolux, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 14.3% | 14.8K | 0% | +0.1 points | |
| 2, held 2nd | 14.3% | 14.8K | +22.3% | +2.7 points | |
| 3, held 3rd | 11.7% | 12.1K | 0% | +0.1 points | |
| 4, held 4th | 11.7% | 12.1K | 0% | +0.1 points | |
| 5, held 5th | 11.7% | 12.1K | 0% | +0.1 points | |
| 6, held 6th | 7.8% | 8.1K | 0% | +0.1 points | |
| 7, moved from 9th to 7th | 6.4% | 6.6K | 0% | +0.1 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 6.4% | 6.6K | -18.5% | -1.4 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 6.4% | 6.6K | -18.5% | -1.4 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.8% | 2.9K | -19.4% | -0.6 points | |
| 11, held 11th | 2.3% | 2.4K | 0% | 0 points | |
| 12, held 12th | 1.8% | 1.9K | 0% | 0 points | |
| 13, held 13th | 1.5% | 1.6K | 0% | 0 points | |
| 14, held 14th | 0.7% | 720 | 0% | 0 points |
14.3%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Hisense14.3%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
LG11.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Samsung11.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.7%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Haier7.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
CHiQ6.4%
Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.4%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
9.
Smeg6.4%
Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
10.
Electrolux2.8%
Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
11.
Liebherr2.3%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Bosch1.8%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Miele1.5%
Held 13th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Beko0.7%
Held 14th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Fisher & Paykel and its closest rivals
Every comparison with Fisher & Paykel
18 comparisons
- Fisher & Paykel vs LG
- Bosch vs Fisher & Paykel
- Fisher & Paykel vs Haier
- Fisher & Paykel vs Miele
- ASKO vs Fisher & Paykel
- Fisher & Paykel vs Mitsubishi Electric
- Fisher & Paykel vs Samsung
- Fisher & Paykel vs Smeg
- Fisher & Paykel vs Hisense
- Fisher & Paykel vs Speed Queen
- Fisher & Paykel vs Westinghouse
- Electrolux vs Fisher & Paykel
- CHiQ vs Fisher & Paykel
- Beko vs Fisher & Paykel
- Fisher & Paykel vs Liebherr
- Fisher & Paykel vs Simpson
- Esatto vs Fisher & Paykel
- Euromaid vs Fisher & Paykel
How has branded search demand for Fisher & Paykel changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in Australia fell from 44.3K to 41K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia peaked at 21% in June 2026 and was lowest at 11% in December 2025.
How did search popularity change for Australia fridge brands in September 2026?
6 changes
In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.
How are Fisher & Paykel’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fisher and paykel dishwasher
- fisher and paykel fridge
- fisher and paykel washing machine
Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fisher & Paykel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 1st of 15 | 15.6% | Show ranking |
| Fridge brands | 1st of 14 | 14.3% | Shown above |
| Dishwasher brands | 5th of 14 | 9.4% | Show ranking |
Is Fisher & Paykel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.