Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 34,400 times in Australia, an 11.1% decrease from the previous year. These searches made up 1.5% of all Australia fridge brand searches, placing Miele 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Miele did not appear in any of the answers.

Search and AI answers in September 2026

Miele is the 13th most searched of 14 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. HisenseShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. LGShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SamsungShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. MieleShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. +4 more
  9. Bosch–
  10. Miele–
  11. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which fridge brands compete with Miele?

Miele against fridge brands in Australia, by month

Share of searches by month for Fisher & Paykel, Hisense, LG, Samsung, Westinghouse, Haier, CHiQ, Mitsubishi Electric, Smeg, Electrolux, Liebherr, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

  1. 1.Fisher & Paykel

    14.3%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Hisense

    14.3%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.LG

    11.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Samsung

    11.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Westinghouse

    11.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Haier

    7.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.CHiQ

    6.4%

    Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Mitsubishi Electric

    6.4%

    Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  9. 9.Smeg

    6.4%

    Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  10. 10.Electrolux

    2.8%

    Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  11. 11.Liebherr

    2.3%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bosch

    1.8%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Miele

    1.5%

    Held 13th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Beko

    0.7%

    Held 14th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

26 comparisons

How has branded search demand for Miele changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in Australia fell from 38.7K to 34.4K.
  • Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in Australia held steady at 1.5%.

How did search popularity change for Australia fridge brands in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.

  2. In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

  3. In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

  4. In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.

  5. Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.

  6. In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.

How are Miele’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele dishwasher
  • miele fridge
  • miele vacuum
  • miele washing machine

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands7th of 113.9%Show ranking
Washing machine brands5th of 158.5%Show ranking
Fridge brands13th of 141.5%Shown above
Dishwasher brands2nd of 1417.2%Show ranking
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