How popular isElectrolux?
In September 2026, people searched for Electrolux by name about 13,000 times in Australia, a 16.1% decrease from the previous year. These searches made up 2.8% of all Australia fridge brand searches, placing Electrolux tenth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Electrolux did not appear in any of the answers.
Electrolux is the tenth most searched of 14 competitors and not listed in any AI answer.
Fisher & PaykelShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HisenseShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
LGShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ElectroluxShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st- LG2nd
Haier3rd
Westinghouse4th- Fisher & Paykel5th
- Samsung6th
- Hisense7th
CHiQ–
Smeg–- Electrolux–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which fridge brands compete with Electrolux?
Share of searches by month for Fisher & Paykel, Hisense, LG, Samsung, Westinghouse, Haier, CHiQ, Mitsubishi Electric, Smeg, Electrolux, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 14.3% | 14.8K | 0% | +0.1 points | |
| 2, held 2nd | 14.3% | 14.8K | +22.3% | +2.7 points | |
| 3, held 3rd | 11.7% | 12.1K | 0% | +0.1 points | |
| 4, held 4th | 11.7% | 12.1K | 0% | +0.1 points | |
| 5, held 5th | 11.7% | 12.1K | 0% | +0.1 points | |
| 6, held 6th | 7.8% | 8.1K | 0% | +0.1 points | |
| 7, moved from 9th to 7th | 6.4% | 6.6K | 0% | +0.1 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 6.4% | 6.6K | -18.5% | -1.4 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 6.4% | 6.6K | -18.5% | -1.4 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.8% | 2.9K | -19.4% | -0.6 points | |
| 11, held 11th | 2.3% | 2.4K | 0% | 0 points | |
| 12, held 12th | 1.8% | 1.9K | 0% | 0 points | |
| 13, held 13th | 1.5% | 1.6K | 0% | 0 points | |
| 14, held 14th | 0.7% | 720 | 0% | 0 points |
14.3%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Hisense14.3%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
LG11.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Samsung11.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.7%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Haier7.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
CHiQ6.4%
Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.4%
Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
9.
Smeg6.4%
Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
10.
Electrolux2.8%
Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
11.
Liebherr2.3%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Bosch1.8%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Miele1.5%
Held 13th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Beko0.7%
Held 14th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Electrolux and its closest rivals
Every comparison with Electrolux
26 comparisons
- BISSELL vs Electrolux
- Dreame vs Electrolux
- Dyson vs Electrolux
- Ecovacs vs Electrolux
- Electrolux vs iRobot
- Electrolux vs Miele
- Electrolux vs Roborock
- Electrolux vs Shark
- ASKO vs Electrolux
- Bosch vs Electrolux
- Electrolux vs Fisher & Paykel
- Electrolux vs Haier
- Electrolux vs Hisense
- Electrolux vs LG
- Electrolux vs Speed Queen
- Electrolux vs Westinghouse
- CHiQ vs Electrolux
- Electrolux vs Hoover
- Electrolux vs Mitsubishi Electric
- Electrolux vs Smeg
- Beko vs Electrolux
- Electrolux vs Liebherr
- Electrolux vs Samsung
- Electrolux vs Simpson
- Electrolux vs Esatto
- Electrolux vs Euromaid
How has branded search demand for Electrolux changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in Australia fell from 15.5K to 13K.
- Across the 12 months ending September 2026, Electrolux’s share of searches among fridge brands in Australia decreased from 3.5% to 2.8%.
- Across the 12 months ending September 2026, Electrolux’s share of searches among fridge brands in Australia peaked at 5% in April 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for Australia fridge brands in September 2026?
6 changes
In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.
How are Electrolux’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- electrolux dishwasher
- electrolux fridge
- electrolux vacuum
- electrolux washing machine
Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Electrolux compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 9th of 11 | 2.1% | Show ranking |
| Washing machine brands | 11th of 15 | 3.8% | Show ranking |
| Fridge brands | 10th of 14 | 2.8% | Shown above |
| Dishwasher brands | 11th of 14 | 1.5% | Show ranking |
Is Electrolux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.