Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 40,500 times in Australia, a 16.7% decrease from the previous year. These searches made up 11.7% of all Australia fridge brand searches, placing Samsung fourth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Samsung appeared in two of the five answers and was the sixth most recommended of the 14.

Search and AI answers in September 2026

Samsung is the fourth most searched of 14 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. HisenseShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. LGShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SamsungShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. WestinghouseShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+9 more

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung is the sixth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. CHiQ–
  9. Smeg–
  10. Electrolux–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which fridge brands compete with Samsung?

Samsung against fridge brands in Australia, by month

Share of searches by month for Fisher & Paykel, Hisense, LG, Samsung, Westinghouse, Haier, CHiQ, Mitsubishi Electric, Smeg, Electrolux, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

  1. 1.Fisher & Paykel

    14.3%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Hisense

    14.3%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.LG

    11.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Samsung

    11.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Westinghouse

    11.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Haier

    7.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.CHiQ

    6.4%

    Moved from 9th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Mitsubishi Electric

    6.4%

    Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  9. 9.Smeg

    6.4%

    Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  10. 10.Electrolux

    2.8%

    Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  11. 11.Liebherr

    2.3%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bosch

    1.8%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Miele

    1.5%

    Held 13th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Beko

    0.7%

    Held 14th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

32 comparisons

How has branded search demand for Samsung changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in Australia fell from 48.6K to 40.5K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia decreased from 14.4% to 11.7%.
  • Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia peaked at 14.4% in October 2025 and was lowest at 11.2% in April 2026.
  • Across the 12 months ending September 2026, Samsung fell from 2nd to 4th among fridge brands in Australia.

How did search popularity change for Australia fridge brands in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.

  2. In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

  3. In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

  4. In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.

  5. Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.

  6. In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.

How are Samsung’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • samsung dishwasher
  • samsung fridge
  • samsung tv
  • samsung vacuum
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in Australia.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands11th of 111.2%Show ranking
Washing machine brands7th of 155.7%Show ranking
Fridge brands4th of 1411.7%Shown above
TV brands3rd of 919.1%Show ranking
Dishwasher brands13th of 141.5%Show ranking
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Is Samsung your brand?

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