Samsung vs Simpson:Which is more popular?
In September 2026, Samsung had more branded searches than Simpson among washing machine brands in Australia. Samsung had about 6,600 branded searches, while Simpson had 1,900. Samsung made up 5.7% of all washing machine brand searches we track, and Simpson accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Samsung appeared in one of the five answers and Simpson in none.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Simpson did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simpson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“What's the best washing machine brand in Australia?”
Asked ChatGPT
“Which front loader washing machine should I buy?”
Asked ChatGPT
“Which washing machine is best for a family?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front loader washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Samsung or Simpson more popular in search?
This chart shows how often people search Google for Samsung and Simpson by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.
Share of searches by month for Samsung, Simpson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | LG | Bosch | Haier | Miele | ASKO | Samsung | Hisense | Speed Queen | Westinghouse | Electrolux | CHiQ | Beko | Simpson | Esatto |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.7% | 15.7% | 12.9% | 8.6% | 10.5% | 4.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 1.7% | 2.1% | 2.1% | 1.1% |
| Nov 2025 | 14.6% | 14.6% | 14.6% | 8% | 9.7% | 5.3% | 8% | 5.3% | 3.5% | 5.3% | 4.3% | 1.9% | 1.9% | 1.9% | 1% |
| Dec 2025 | 16.7% | 13.7% | 13.7% | 9.1% | 9.1% | 5% | 7.5% | 5% | 3.3% | 5% | 4.1% | 2.7% | 1.8% | 2.2% | 1.2% |
| Jan 2026 | 15.4% | 15.4% | 12.6% | 10.3% | 10.3% | 4.6% | 6.9% | 4.6% | 3.1% | 3.7% | 4.6% | 3.1% | 2% | 2% | 1.4% |
| Feb 2026 | 13.1% | 24% | 10.7% | 8.8% | 8.8% | 4.8% | 7.2% | 4.8% | 3.2% | 3.9% | 3.9% | 2.1% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 13.3% | 29.8% | 8.9% | 7.3% | 8.9% | 4% | 6% | 4% | 4% | 4% | 3.2% | 2.1% | 1.8% | 1.8% | 0.96% |
| Apr 2026 | 14.4% | 17.7% | 11.8% | 7.9% | 9.6% | 5.3% | 6.5% | 4.3% | 7.9% | 4.3% | 3.5% | 2.3% | 1.9% | 1.5% | 1% |
| May 2026 | 13.5% | 20.2% | 11% | 9% | 9% | 4.9% | 7.4% | 4.9% | 4% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 12.2% | 22.3% | 12.2% | 8.1% | 10% | 5.4% | 6.7% | 4.4% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 1.6% | 1.1% |
| Jul 2026 | 14.1% | 17.2% | 11.5% | 9.4% | 9.4% | 5.1% | 6.3% | 5.1% | 4.2% | 5.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 13.8% | 20.6% | 11.3% | 7.5% | 9.2% | 5% | 7.5% | 5% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 12.8% | 10.4% | 8.5% | 5.7% | 5.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.1% | 1.6% | 1.1% |
How has the Samsung and Simpson comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Simpson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia moved from 7% to 5.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Simpson’s share of searches among washing machine brands in Australia moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia washing machine brands in September 2026?
3 changes
In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
In September 2026, Samsung lost share of searches among washing machine brands in Australia, from 7.5% to 5.7%.
Estimated monthly branded searches for Simpson in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and Simpson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
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