Brandwave

How popular isSimpson?

In September 2026, people searched for Simpson by name about 1,900 times in Australia, a 20.8% decrease from the previous year. These searches made up 1.6% of all Australia washing machine brand searches, placing Simpson 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Simpson did not appear in any of the answers.

Search and AI answers in September 2026

Simpson is the 14th most searched of 15 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. LGShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BoschShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. HaierShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SimpsonShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Miele5th
  7. ASKO–
  8. +5 more
  9. Beko–
  10. Simpson–
  11. Esatto–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simpson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which washing machine brands compete with Simpson?

Simpson against washing machine brands in Australia, by month

Share of searches by month for Fisher & Paykel, LG, Bosch, Haier, Miele, ASKO, Samsung, Hisense, Speed Queen, Westinghouse, Electrolux, CHiQ, Beko, Simpson. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelLGBoschHaierMieleASKOSamsungHisenseSpeed QueenWestinghouseElectroluxCHiQBekoSimpsonEsatto
Oct 202515.7%15.7%12.9%8.6%10.5%4.7%7%4.7%3.8%4.7%4.7%1.7%2.1%2.1%1.1%
Nov 202514.6%14.6%14.6%8%9.7%5.3%8%5.3%3.5%5.3%4.3%1.9%1.9%1.9%1%
Dec 202516.7%13.7%13.7%9.1%9.1%5%7.5%5%3.3%5%4.1%2.7%1.8%2.2%1.2%
Jan 202615.4%15.4%12.6%10.3%10.3%4.6%6.9%4.6%3.1%3.7%4.6%3.1%2%2%1.4%
Feb 202613.1%24%10.7%8.8%8.8%4.8%7.2%4.8%3.2%3.9%3.9%2.1%1.7%2.1%1.1%
Mar 202613.3%29.8%8.9%7.3%8.9%4%6%4%4%4%3.2%2.1%1.8%1.8%0.96%
Apr 202614.4%17.7%11.8%7.9%9.6%5.3%6.5%4.3%7.9%4.3%3.5%2.3%1.9%1.5%1%
May 202613.5%20.2%11%9%9%4.9%7.4%4.9%4%4.9%4%2.2%1.8%1.8%1.2%
Jun 202612.2%22.3%12.2%8.1%10%5.4%6.7%4.4%3%5.4%3.6%2.4%1.6%1.6%1.1%
Jul 202614.1%17.2%11.5%9.4%9.4%5.1%6.3%5.1%4.2%5.1%4.2%2.8%2.3%1.9%1.5%
Aug 202613.8%20.6%11.3%7.5%9.2%5%7.5%5%4.1%5%3.3%2.7%1.8%1.8%1.2%
Sep 202615.6%15.6%12.8%10.4%8.5%5.7%5.7%4.7%4.7%4.7%3.8%3.1%2.1%1.6%1.1%

  1. 1.Fisher & Paykel

    15.6%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.LG

    15.6%

    Moved from 1st to 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -5 points.

  3. 3.Bosch

    12.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Haier

    10.4%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  5. 5.Miele

    8.5%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.ASKO

    5.7%

    Moved from 7th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Samsung

    5.7%

    Moved from 6th to 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  8. 8.Hisense

    4.7%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.Speed Queen

    4.7%

    Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Westinghouse

    4.7%

    Moved from 9th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  11. 11.Electrolux

    3.8%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.CHiQ

    3.1%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  13. 13.Beko

    2.1%

    Held 13th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Simpson

    1.6%

    Held 14th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  15. 15.Esatto

    1.1%

    Held 15th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Simpson and its closest rivals

Every comparison with Simpson

14 comparisons

How has branded search demand for Simpson changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simpson in Australia fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Simpson fell from 13th to 14th among washing machine brands in Australia.

How did search popularity change for Australia washing machine brands in September 2026?

6 changes

  1. In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.

  2. In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.

  3. In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.

  4. In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.

  5. In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.

  6. In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.

How are Simpson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simpson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simpson washing machine

How the Brand Demand Index is measured

Who owns Simpson?

Simpson is owned by Electrolux Group. Brandwave also tracks Electrolux and Westinghouse, owned by the same company, in Australia.

Do you work for Simpson? To request corrections or removal please contact us via our support page and we will be happy to assist.

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