FFALCON vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than FFALCON among TV brands in Australia. Samsung had about 18,100 branded searches, while FFALCON had 2,900. Samsung made up 19.1% of all TV brand searches we track, and FFALCON accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in four of the five answers and FFALCON in none.
Who do people search for more?
Samsung, about 6 searches for every 1 for FFALCON
Who does AI mention more?
Samsung, mentioned in 4 of 5 answers, FFALCON in 0
Who does AI recommend more?
Samsung, the only one of the two named
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. FFALCON did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“What's the best TV brand in Australia?”
Asked ChatGPT
“Which TV should I buy for the money?”
Asked ChatGPT
“Which TV is best for watching sport?”
Searched Google, AI Overview
“tv”
Searched Google, AI Overview
“best tv”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Share of searches by month for Samsung, FFALCON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | LG | Samsung | Kogan | TCL | Sony | FFALCON | Panasonic | Philips |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.4% | 11.2% | 20.4% | 16.7% | 11.2% | 7.4% | 4.1% | 7.4% | 1.1% |
| Nov 2025 | 23.4% | 12.8% | 23.4% | 15.6% | 10.4% | 7% | 3.1% | 3.1% | 1.1% |
| Dec 2025 | 22.8% | 12.4% | 22.8% | 15.2% | 12.4% | 6.8% | 3.7% | 3% | 0.9% |
| Jan 2026 | 23.9% | 13% | 19.5% | 16% | 13% | 7.1% | 3.9% | 2.6% | 0.95% |
| Feb 2026 | 24.6% | 11% | 20.1% | 16.4% | 13.5% | 7.3% | 3.3% | 2.6% | 1.2% |
| Mar 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.2% | 3.6% | 2.4% | 0.74% |
| Apr 2026 | 22.6% | 12.3% | 22.6% | 15.1% | 12.3% | 8.2% | 3.6% | 2.4% | 0.9% |
| May 2026 | 22.6% | 12.4% | 22.6% | 15.1% | 12.4% | 8.3% | 3.6% | 2% | 0.9% |
| Jun 2026 | 22.8% | 12.5% | 22.8% | 15.2% | 12.5% | 8.3% | 3% | 2% | 0.91% |
| Jul 2026 | 24.8% | 11% | 20.2% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.8% |
| Aug 2026 | 21.8% | 11.9% | 21.8% | 17.9% | 11.9% | 8% | 3.5% | 1.9% | 1.2% |
| Sep 2026 | 23.4% | 19.1% | 19.1% | 15.6% | 10.4% | 7% | 3.1% | 1.7% | 0.76% |
How has the FFALCON and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of FFALCON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia moved from 20.4% to 19.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia TV brands in September 2026?
3 changes
In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.
In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.
Estimated monthly branded searches for FFALCON in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FFALCON’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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