Haier vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Haier among fridge brands in Australia. Samsung had about 12,100 branded searches, while Haier had 8,100. Samsung made up 11.7% of all fridge brand searches we track, and Haier accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about fridge brands, Haier appeared in three of the five answers and Samsung in two. Haier was mentioned before Samsung in three out of five answers.
Who do people search for more?
Samsung, about 49% more searches than Haier
Who does AI mention more?
Haier, mentioned in 3 of 5 answers, Samsung in 2
Who does AI recommend more?
Haier, named ahead of Samsung in 3 of 5 answers
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier was listed before Samsung in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st
LG2nd- Haier3rd
Westinghouse4th
Fisher & Paykel5th- Samsung6th
Hisense7th
CHiQ–
Smeg–
Electrolux–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Haier or Samsung more popular in search?
This chart shows how often people search Google for Haier and Samsung by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.
Share of searches by month for Samsung, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
How has the Haier and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia moved from 14.4% to 11.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia fridge brands in September 2026?
2 changes
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
Estimated monthly branded searches for Samsung in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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