Fisher & Paykel vs Hisense:Which is more popular?
In September 2026, Fisher & Paykel and Hisense were level in searches among fridge brands in Australia, with an estimated 14.8K branded searches each, at 14.3% of the total each. When we asked ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel appeared in three of the five answers and Hisense in one. Fisher & Paykel was mentioned before Hisense in three out of four answers that named either.
Who do people search for more?
Fisher & Paykel and Hisense are searched for about as often as each other.
Who does AI mention more?
Fisher & Paykel, mentioned in 3 of 5 answers, Hisense in 1
Who does AI recommend more?
Fisher & Paykel, named ahead of Hisense in 3 of 4 answers
Follow Fisher & Paykel vs Hisense and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fisher & Paykel was listed before Hisense in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st
LG2nd
Haier3rd
Westinghouse4th- Fisher & Paykel5th
Samsung6th
Hisense7th
CHiQ–
Smeg–
Electrolux–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fisher & Paykel or Hisense more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Hisense by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.
Share of searches by month for Fisher & Paykel, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
How has the Fisher & Paykel and Hisense comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hisense took it in December 2025, Fisher & Paykel took it in March 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in Australia moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia fridge brands in September 2026?
2 changes
In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
Estimated monthly branded searches for Fisher & Paykel in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
1 branded search term
- fisher and paykel fridge
Hisense
1 branded search term
- hisense fridge
Other head-to-heads among fridge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.