Brandwave

Samsung vs Westinghouse:Which is more popular?

In September 2026, Samsung and Westinghouse were level in searches among fridge brands in Australia, with an estimated 12.1K branded searches each, at 11.7% of the total each. When we asked ChatGPT and Google AI Overviews about fridge brands, Westinghouse appeared in four of the five answers and Samsung in two. Westinghouse was mentioned before Samsung in three out of four answers that named either.

Among fridge brands in Australia in September 2026

Who do people search for more?

Samsung and Westinghouse are searched for about as often as each other.

Samsung 12.1K searchesWestinghouse 12.1K searches

Who does AI mention more?

Westinghouse, mentioned in 4 of 5 answers, Samsung in 2

Westinghouse in 4 of 5Samsung in 2 of 5

Who does AI recommend more?

Westinghouse, named ahead of Samsung in 3 of 4 answers

Westinghouse first in 3Samsung first in 1

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Westinghouse was listed before Samsung in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. CHiQ–
  9. Smeg–
  10. Electrolux–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Samsung or Westinghouse more popular in search?

This chart shows how often people search Google for Samsung and Westinghouse by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.

Samsung and Westinghouse among fridge brands in Australia, by month

Share of searches by month for Samsung, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

How has the Samsung and Westinghouse comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia moved from 14.4% to 11.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among fridge brands in Australia moved from 11.8% to 11.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for Australia fridge brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Samsung in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Westinghouse in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Samsung’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

1 branded search term

  • samsung fridge

Westinghouse

1 branded search term

  • westinghouse fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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