Vacuum cleaner brands in Australia:Which are most popular?

Name: Vacuum cleaner brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dyson was the most searched vacuum cleaner brand in Australia, accounting for 29% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson, Shark and Dreame were mentioned most often, in three of the five answers. Dyson was recommended most often, coming first in two out of four responses that gave a list.

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, Shark and Dreame were mentioned most often, in three of the five answers. Dyson was recommended most often, coming first in two out of four answers that gave a list. Shark was second, and Ecovacs and BISSELL tied for third. iRobot, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dyson	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Shark	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Dreame	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Roborock	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ecovacs	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BISSELL	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Miele	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Electrolux	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Samsung	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
iRobot	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hoover	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum cleaner brands

5 answers

Asked ChatGPT
“What's the best robot vacuum in Australia?”
1. 1Ecovacs
2. 2Roborock
3. 3Dreame
Asked ChatGPT
“Which stick vacuum should I buy?”
1. 1Dyson
2. 2Samsung
3. 3Shark
Asked ChatGPT
“Which vacuum is best for pet hair?”
1. 1Dyson
2. 2Shark
3. 3Miele
Searched Google, AI Overview
“robot vacuum”
1. 1Dreame
Searched Google, AI Overview
“stick vacuum”
1. 1BISSELL
2. 2Shark
3. 3Electrolux
4. 4Dyson
5. 5Dreame

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which vacuum cleaner brands do people search for most?

This chart shows how often people search Google for each vacuum cleaner brand by name. Each line represents a brand's share of searches for all 11 vacuum cleaner brands we track, month by month, from searches in Australia.

Share of searches among vacuum cleaner brands in Australia, by month

Month	Dyson	Shark	Roborock	Ecovacs	iRobot	BISSELL	Miele	Dreame	Electrolux	Hoover	Samsung
Oct 2025	31.3%	14%	21%	9.4%	6.8%	5.1%	5.1%	1.9%	2.3%	1.9%	1.2%
Nov 2025	29.3%	16%	23.9%	10.7%	5.2%	4.8%	3.9%	2.1%	1.7%	1.2%	1.2%
Dec 2025	30%	16.4%	20.1%	9%	8%	4.9%	4%	2.7%	2.2%	1.5%	1.2%
Jan 2026	32.5%	17.8%	17.8%	8%	5.8%	5.3%	4.4%	2.4%	2.9%	1.9%	1.3%
Feb 2026	31.1%	17%	17%	9.3%	6.8%	5.1%	5.1%	2.8%	2.8%	1.8%	1.2%
Mar 2026	29.2%	16%	19.5%	10.7%	7.1%	4.8%	4.8%	2.6%	2.6%	1.7%	1.1%
Apr 2026	34.4%	15.4%	18.8%	8.4%	5.6%	4.6%	4.6%	3.1%	2.5%	1.6%	1.1%
May 2026	33%	18.1%	18.1%	8.1%	5.9%	4.4%	4.4%	2.9%	2.4%	1.6%	1%
Jun 2026	33.3%	18.2%	18.2%	10%	4.9%	3.6%	4.5%	2.4%	2.4%	1.3%	1.1%
Jul 2026	30.4%	16.6%	20.4%	9.1%	5.4%	4.1%	5%	3.3%	2.7%	1.8%	1.2%
Aug 2026	31.1%	20.8%	17%	7.6%	5.6%	4.2%	5.1%	2.8%	2.8%	1.9%	1.2%
Sep 2026	29%	23.7%	15.9%	8.7%	6.5%	4.7%	3.9%	2.6%	2.1%	1.7%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dyson	29%	60.5K	0%	-2.1 points
2, held 2nd	Shark SharkNinja	23.7%	49.5K	+22.2%	+2.9 points
3, held 3rd	Roborock	15.9%	33.1K	0%	-1.1 points
4, held 4th	Ecovacs	8.7%	18.1K	+22.3%	+1.1 points
5, held 5th	iRobot	6.5%	13.5K	+25%	+0.9 points
6, moved from 7th to 6th	BISSELL	4.7%	9.9K	+22.2%	+0.6 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Miele	3.9%	8.1K	-18.2%	-1.2 pointsmoved from 6th to 7th
8, held 8th	Dreame	2.6%	5.4K	0%	-0.2 points
9, held 9th	Electrolux Electrolux Group	2.1%	4.4K	-18.5%	-0.7 points
10, held 10th	Hoover	1.7%	3.6K	0%	-0.1 points
11, held 11th	Samsung	1.2%	2.4K	0%	-0.1 points

1.Dyson
29%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.1 points.
2.Shark
23.7%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
3.Roborock
15.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.Ecovacs
8.7%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.iRobot
6.5%
Held 5th. 13.5K estimated branded searches, +25% vs prior month. Share +0.9 points.
6.BISSELL
4.7%
Moved from 7th to 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
7.Miele
3.9%
Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
8.Dreame
2.6%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Electrolux
2.1%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
10.Hoover
1.7%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Samsung
1.2%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among vacuum cleaner brands in Australia?

11 brands

In September 2026, Dyson was the most searched among vacuum cleaner brands in Australia, with an estimated 60.5K branded searches, 29% of all searches for the 11 we track. Shark is in 2nd place, 5.3 percentage points behind at 23.7%.

Australia vacuum cleaner brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dyson	31.3% → 29%	34.4%Apr 2026	29%Sep 2026	1st
Shark	14% → 23.7%	23.7%Sep 2026	14%Oct 2025	3rd → 2nd
Roborock	21% → 15.9%	23.9%Nov 2025	15.9%Sep 2026	2nd → 3rd
Ecovacs	9.4% → 8.7%	10.7%Nov 2025	7.6%Aug 2026	4th
iRobot	6.8% → 6.5%	8%Dec 2025	4.9%Jun 2026	5th
BISSELL	5.1% → 4.7%	5.3%Jan 2026	3.6%Jun 2026	6th
Miele	5.1% → 3.9%	5.1%Oct 2025	3.9%Sep 2026	7th
Dreame	1.9% → 2.6%	3.3%Jul 2026	1.9%Oct 2025	9th → 8th
Electrolux	2.3% → 2.1%	2.9%Jan 2026	1.7%Nov 2025	8th → 9th
Hoover	1.9% → 1.7%	1.9%Jan 2026	1.2%Nov 2025	10th
Samsung	1.2%	1.3%Jan 2026	1%May 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia decreased from 31.3% to 29%.
Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in Australia increased from 14% to 23.7%.
Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia decreased from 21% to 15.9%.
Across the 12 months ending September 2026, Ecovacs’ share of searches among vacuum cleaner brands in Australia decreased from 9.4% to 8.7%.
Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in Australia decreased from 5.1% to 3.9%.
Across the 12 months ending September 2026, Dreame’s share of searches among vacuum cleaner brands in Australia increased from 1.9% to 2.6%.
Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia peaked at 34.4% in April 2026 and was lowest at 29% in September 2026.
Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia peaked at 23.9% in November 2025 and was lowest at 15.9% in September 2026.
Across the 12 months ending September 2026, Ecovacs’ share of searches among vacuum cleaner brands in Australia peaked at 10.7% in November 2025 and was lowest at 7.6% in August 2026.
Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in Australia peaked at 8% in December 2025 and was lowest at 4.9% in June 2026.
Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum cleaner brands in Australia peaked at 5.3% in January 2026 and was lowest at 3.6% in June 2026.
Across the 12 months ending September 2026, Dreame’s share of searches among vacuum cleaner brands in Australia peaked at 3.3% in July 2026 and was lowest at 1.9% in October 2025.
Across the 12 months ending September 2026, Electrolux’s share of searches among vacuum cleaner brands in Australia peaked at 2.9% in January 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in Australia.
Across the 12 months ending September 2026, Roborock fell from 2nd to 3rd among vacuum cleaner brands in Australia.
Across the 12 months ending September 2026, Dreame rose from 9th to 8th among vacuum cleaner brands in Australia.
Across the 12 months ending September 2026, Electrolux fell from 8th to 9th among vacuum cleaner brands in Australia.
Across the 12 months ending September 2026, iRobot, BISSELL, Hoover and Samsung held steady: their share of searches among vacuum cleaner brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia vacuum cleaner brands in September 2026?

8 changes

In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches.
In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%.
In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%.
In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%.
In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%.
In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%.
In September 2026, Roborock lost share of searches among vacuum cleaner brands in Australia, from 17% to 15.9%.
In September 2026, Electrolux lost share of searches among vacuum cleaner brands in Australia, from 2.8% to 2.1%.

How are branded searches counted for vacuum cleaner brands?

12 search terms

Each brand's share of searches among vacuum cleaner brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.