Brandwave

How popular isRoborock?

In September 2026, people searched for Roborock by name about 33,100 times in Australia, an 18.3% decrease from the previous year. These searches made up 15.9% of all Australia vacuum cleaner brand searches, placing Roborock third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about vacuum cleaner brands, Roborock appeared in one of the five answers and was the joint fifth most recommended of the 11.

Search and AI answers in September 2026

Roborock is the third most searched of 11 competitors and the joint fifth most recommended in AI answers.

  1. DysonShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SharkShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. RoborockShare of searches 15.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. EcovacsShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. iRobotShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roborock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roborock is the joint fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Ecovacs3rd
  4. BISSELL3rd
  5. Roborock5th
  6. Samsung5th
  7. Electrolux7th
  8. Dreame8th
  9. Miele9th
  10. iRobot–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about vacuum cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which vacuum cleaner brands compete with Roborock?

Roborock against vacuum cleaner brands in Australia, by month

Share of searches by month for Dyson, Shark, Roborock, Ecovacs, iRobot, BISSELL, Miele, Dreame, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonSharkRoborockEcovacsiRobotBISSELLMieleDreameElectroluxHooverSamsung
Oct 202531.3%14%21%9.4%6.8%5.1%5.1%1.9%2.3%1.9%1.2%
Nov 202529.3%16%23.9%10.7%5.2%4.8%3.9%2.1%1.7%1.2%1.2%
Dec 202530%16.4%20.1%9%8%4.9%4%2.7%2.2%1.5%1.2%
Jan 202632.5%17.8%17.8%8%5.8%5.3%4.4%2.4%2.9%1.9%1.3%
Feb 202631.1%17%17%9.3%6.8%5.1%5.1%2.8%2.8%1.8%1.2%
Mar 202629.2%16%19.5%10.7%7.1%4.8%4.8%2.6%2.6%1.7%1.1%
Apr 202634.4%15.4%18.8%8.4%5.6%4.6%4.6%3.1%2.5%1.6%1.1%
May 202633%18.1%18.1%8.1%5.9%4.4%4.4%2.9%2.4%1.6%1%
Jun 202633.3%18.2%18.2%10%4.9%3.6%4.5%2.4%2.4%1.3%1.1%
Jul 202630.4%16.6%20.4%9.1%5.4%4.1%5%3.3%2.7%1.8%1.2%
Aug 202631.1%20.8%17%7.6%5.6%4.2%5.1%2.8%2.8%1.9%1.2%
Sep 202629%23.7%15.9%8.7%6.5%4.7%3.9%2.6%2.1%1.7%1.2%

  1. 1.Dyson

    29%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Shark

    23.7%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  3. 3.Roborock

    15.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Ecovacs

    8.7%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.iRobot

    6.5%

    Held 5th. 13.5K estimated branded searches, +25% vs prior month. Share +0.9 points.

  6. 6.BISSELL

    4.7%

    Moved from 7th to 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  7. 7.Miele

    3.9%

    Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  8. 8.Dreame

    2.6%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Electrolux

    2.1%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  10. 10.Hoover

    1.7%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Samsung

    1.2%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Roborock and its closest rivals

Every comparison with Roborock

10 comparisons

How has branded search demand for Roborock changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roborock in Australia fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia decreased from 21% to 15.9%.
  • Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia peaked at 23.9% in November 2025 and was lowest at 15.9% in September 2026.
  • Across the 12 months ending September 2026, Roborock fell from 2nd to 3rd among vacuum cleaner brands in Australia.

How did search popularity change for Australia vacuum cleaner brands in September 2026?

6 changes

  1. In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches.

  2. In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%.

  3. In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%.

  4. In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%.

  5. In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%.

  6. In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%.

How are Roborock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roborock

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How the Brand Demand Index is measured

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