Dreame vs Electrolux:Which is more popular?
In September 2026, Dreame had more branded searches than Electrolux among vacuum cleaner brands in Australia. Dreame had about 5,400 branded searches, while Electrolux had 4,400. Dreame made up 2.6% of all vacuum cleaner brand searches we track, and Electrolux accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Dreame appeared in three of the five answers and Electrolux in one. Dreame and Electrolux were each mentioned first in one of the two answers that named either.
Who do people search for more?
Dreame, about 23% more searches than Electrolux
Who does AI mention more?
Dreame, mentioned in 3 of 5 answers, Electrolux in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dreame was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dreame and Electrolux were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dreame3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“What's the best robot vacuum in Australia?”
Asked ChatGPT
“Which stick vacuum should I buy?”
Asked ChatGPT
“Which vacuum is best for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“stick vacuum”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dreame or Electrolux more popular in search?
This chart shows how often people search Google for Dreame and Electrolux by name. Each line represents a brand's share of searches for all 11 vacuum cleaner brands we track, month by month, from searches in Australia.
Share of searches by month for Dreame, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Shark | Roborock | Ecovacs | iRobot | BISSELL | Miele | Dreame | Electrolux | Hoover | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 14% | 21% | 9.4% | 6.8% | 5.1% | 5.1% | 1.9% | 2.3% | 1.9% | 1.2% |
| Nov 2025 | 29.3% | 16% | 23.9% | 10.7% | 5.2% | 4.8% | 3.9% | 2.1% | 1.7% | 1.2% | 1.2% |
| Dec 2025 | 30% | 16.4% | 20.1% | 9% | 8% | 4.9% | 4% | 2.7% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 32.5% | 17.8% | 17.8% | 8% | 5.8% | 5.3% | 4.4% | 2.4% | 2.9% | 1.9% | 1.3% |
| Feb 2026 | 31.1% | 17% | 17% | 9.3% | 6.8% | 5.1% | 5.1% | 2.8% | 2.8% | 1.8% | 1.2% |
| Mar 2026 | 29.2% | 16% | 19.5% | 10.7% | 7.1% | 4.8% | 4.8% | 2.6% | 2.6% | 1.7% | 1.1% |
| Apr 2026 | 34.4% | 15.4% | 18.8% | 8.4% | 5.6% | 4.6% | 4.6% | 3.1% | 2.5% | 1.6% | 1.1% |
| May 2026 | 33% | 18.1% | 18.1% | 8.1% | 5.9% | 4.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1% |
| Jun 2026 | 33.3% | 18.2% | 18.2% | 10% | 4.9% | 3.6% | 4.5% | 2.4% | 2.4% | 1.3% | 1.1% |
| Jul 2026 | 30.4% | 16.6% | 20.4% | 9.1% | 5.4% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 31.1% | 20.8% | 17% | 7.6% | 5.6% | 4.2% | 5.1% | 2.8% | 2.8% | 1.9% | 1.2% |
| Sep 2026 | 29% | 23.7% | 15.9% | 8.7% | 6.5% | 4.7% | 3.9% | 2.6% | 2.1% | 1.7% | 1.2% |
How has the Dreame and Electrolux comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Dreame took it in November 2025, Electrolux took it in January 2026, Dreame took it in April 2026.
- Across the 12 months ending September 2026, Dreame’s share of searches among vacuum cleaner brands in Australia moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 12 months ending September 2026, Electrolux’s share of searches among vacuum cleaner brands in Australia moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for Australia vacuum cleaner brands in September 2026?
2 changes
In September 2026, Electrolux lost share of searches among vacuum cleaner brands in Australia, from 2.8% to 2.1%.
Estimated monthly branded searches for Dreame in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dreame’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dreame
1 branded search term
- dreame vacuum
Electrolux
1 branded search term
- electrolux vacuum
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