Dyson vs Miele:Which is more popular?
In September 2026, Dyson had more branded searches than Miele among vacuum cleaner brands in Australia. Dyson had about 60,500 branded searches, while Miele had 8,100. Dyson made up 29% of all vacuum cleaner brand searches we track, and Miele accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Dyson appeared in three of the five answers and Miele in one. Dyson was mentioned before Miele in every answer that named either.
Who do people search for more?
Dyson, about 7 searches for every 1 for Miele
Who does AI mention more?
Dyson, mentioned in 3 of 5 answers, Miele in 1
Who does AI recommend more?
Dyson, named ahead of Miele in 3 of 3 answers
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Miele in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“What's the best robot vacuum in Australia?”
Asked ChatGPT
“Which stick vacuum should I buy?”
Asked ChatGPT
“Which vacuum is best for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“stick vacuum”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dyson or Miele more popular in search?
This chart shows how often people search Google for Dyson and Miele by name. Each line represents a brand's share of searches for all 11 vacuum cleaner brands we track, month by month, from searches in Australia.
Share of searches by month for Dyson, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Shark | Roborock | Ecovacs | iRobot | BISSELL | Miele | Dreame | Electrolux | Hoover | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 14% | 21% | 9.4% | 6.8% | 5.1% | 5.1% | 1.9% | 2.3% | 1.9% | 1.2% |
| Nov 2025 | 29.3% | 16% | 23.9% | 10.7% | 5.2% | 4.8% | 3.9% | 2.1% | 1.7% | 1.2% | 1.2% |
| Dec 2025 | 30% | 16.4% | 20.1% | 9% | 8% | 4.9% | 4% | 2.7% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 32.5% | 17.8% | 17.8% | 8% | 5.8% | 5.3% | 4.4% | 2.4% | 2.9% | 1.9% | 1.3% |
| Feb 2026 | 31.1% | 17% | 17% | 9.3% | 6.8% | 5.1% | 5.1% | 2.8% | 2.8% | 1.8% | 1.2% |
| Mar 2026 | 29.2% | 16% | 19.5% | 10.7% | 7.1% | 4.8% | 4.8% | 2.6% | 2.6% | 1.7% | 1.1% |
| Apr 2026 | 34.4% | 15.4% | 18.8% | 8.4% | 5.6% | 4.6% | 4.6% | 3.1% | 2.5% | 1.6% | 1.1% |
| May 2026 | 33% | 18.1% | 18.1% | 8.1% | 5.9% | 4.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1% |
| Jun 2026 | 33.3% | 18.2% | 18.2% | 10% | 4.9% | 3.6% | 4.5% | 2.4% | 2.4% | 1.3% | 1.1% |
| Jul 2026 | 30.4% | 16.6% | 20.4% | 9.1% | 5.4% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 31.1% | 20.8% | 17% | 7.6% | 5.6% | 4.2% | 5.1% | 2.8% | 2.8% | 1.9% | 1.2% |
| Sep 2026 | 29% | 23.7% | 15.9% | 8.7% | 6.5% | 4.7% | 3.9% | 2.6% | 2.1% | 1.7% | 1.2% |
How has the Dyson and Miele comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia moved from 31.3% to 29%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in Australia moved from 5.1% to 3.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia vacuum cleaner brands in September 2026?
3 changes
In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches.
In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%.
In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vacuum cleaner brands
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