Brandwave

Miele vs Speed Queen:Which is more popular?

In September 2026, Miele had more branded searches than Speed Queen among washing machine brands in Australia. Miele had about 9,900 branded searches, while Speed Queen had 5,400. Miele made up 8.5% of all washing machine brand searches we track, and Speed Queen accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Miele appeared in three of the five answers and Speed Queen in none.

Among washing machine brands in Australia in September 2026

Who do people search for more?

Miele, about 83% more searches than Speed Queen

Miele 9.9K searchesSpeed Queen 5.4K searches

Who does AI mention more?

Miele, mentioned in 3 of 5 answers, Speed Queen in 0

Miele in 3 of 5Speed Queen in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 2Speed Queen never named

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Miele5th
  7. ASKO–
  8. Samsung–
  9. Hisense–
  10. Speed Queen–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Miele or Speed Queen more popular in search?

This chart shows how often people search Google for Miele and Speed Queen by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.

Miele and Speed Queen among washing machine brands in Australia, by month

Share of searches by month for Miele, Speed Queen. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelLGBoschHaierMieleASKOSamsungHisenseSpeed QueenWestinghouseElectroluxCHiQBekoSimpsonEsatto
Oct 202515.7%15.7%12.9%8.6%10.5%4.7%7%4.7%3.8%4.7%4.7%1.7%2.1%2.1%1.1%
Nov 202514.6%14.6%14.6%8%9.7%5.3%8%5.3%3.5%5.3%4.3%1.9%1.9%1.9%1%
Dec 202516.7%13.7%13.7%9.1%9.1%5%7.5%5%3.3%5%4.1%2.7%1.8%2.2%1.2%
Jan 202615.4%15.4%12.6%10.3%10.3%4.6%6.9%4.6%3.1%3.7%4.6%3.1%2%2%1.4%
Feb 202613.1%24%10.7%8.8%8.8%4.8%7.2%4.8%3.2%3.9%3.9%2.1%1.7%2.1%1.1%
Mar 202613.3%29.8%8.9%7.3%8.9%4%6%4%4%4%3.2%2.1%1.8%1.8%0.96%
Apr 202614.4%17.7%11.8%7.9%9.6%5.3%6.5%4.3%7.9%4.3%3.5%2.3%1.9%1.5%1%
May 202613.5%20.2%11%9%9%4.9%7.4%4.9%4%4.9%4%2.2%1.8%1.8%1.2%
Jun 202612.2%22.3%12.2%8.1%10%5.4%6.7%4.4%3%5.4%3.6%2.4%1.6%1.6%1.1%
Jul 202614.1%17.2%11.5%9.4%9.4%5.1%6.3%5.1%4.2%5.1%4.2%2.8%2.3%1.9%1.5%
Aug 202613.8%20.6%11.3%7.5%9.2%5%7.5%5%4.1%5%3.3%2.7%1.8%1.8%1.2%
Sep 202615.6%15.6%12.8%10.4%8.5%5.7%5.7%4.7%4.7%4.7%3.8%3.1%2.1%1.6%1.1%

How has the Miele and Speed Queen comparison changed over the last 12 months?

3 findings
  • Miele was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in Australia moved from 10.5% to 8.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for Australia washing machine brands in September 2026?

3 changes

  1. In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.

  2. In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.

  3. In September 2026, Miele lost share of searches among washing machine brands in Australia, from 9.2% to 8.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Miele’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

1 branded search term

  • miele washing machine

Speed Queen

1 branded search term

  • speed queen washing machine

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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