Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 34,400 times in Australia, an 11.1% decrease from the previous year. These searches made up 17.2% of all Australia dishwasher brand searches, placing Miele second out of 14 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in all answers and was the second most recommended of the 14.

Search and AI answers in September 2026

Miele is the second most searched of 14 competitors and the second most recommended in AI answers.

  1. BoschShare of searches 25.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MieleShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WestinghouseShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ASKOShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Fisher & PaykelShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+9 more

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele appeared in all five answers. Miele is the second most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Westinghouse3rd
  4. LG4th
  5. Haier5th
  6. Fisher & Paykel6th
  7. ASKO–
  8. Smeg–
  9. Beko–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which dishwasher brands compete with Miele?

Miele against dishwasher brands in Australia, by month

Share of searches by month for Bosch, Miele, Westinghouse, ASKO, Fisher & Paykel, LG, Smeg, Haier, Beko, Hisense. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleWestinghouseASKOFisher & PaykelLGSmegHaierBekoHisenseElectroluxEsattoSamsungEuromaid
Oct 202521.5%17.6%11.8%9.6%9.6%6.4%6.4%4.3%3.5%2.3%1.5%1.5%2.3%1.5%
Nov 202522.2%18.1%12.1%8.1%9.9%8.1%5.4%4.4%2.9%2.4%1.3%1.6%2.4%1.3%
Dec 202521.6%17.7%11.8%9.7%9.7%7.9%5.3%4.3%3.5%2.9%1.2%1.6%1.9%1.2%
Jan 202621.4%17.5%11.7%9.6%9.6%6.4%6.4%5.2%3.4%2.8%1.5%1.5%1.9%1.2%
Feb 202623.5%19.2%10.5%8.6%8.6%7%5.7%4.7%3.8%2.1%1.7%1.7%2.1%1.1%
Mar 202625.7%17.1%11.4%9.4%9.4%6.2%5.1%4.2%3.4%2.2%1.5%1.5%1.8%1.2%
Apr 202622.3%18.2%12.2%8.1%10%6.7%5.4%4.4%3.6%2.3%1.6%1.6%2.3%1.2%
May 202624.4%19.9%10.9%8.9%8.9%5.9%4.8%4%4%2.1%1.4%1.4%2.1%1.1%
Jun 202626.7%17.8%11.9%9.8%8%6.5%4.3%4.3%2.9%2.4%1.3%1.3%1.9%0.99%
Jul 202624.7%16.4%13.4%9%9%6%4.9%4.9%3.2%2.7%1.4%1.4%1.8%1.1%
Aug 202625.2%16.8%11.3%9.2%9.2%6.1%6.1%4.1%3.3%2.7%1.5%1.5%1.8%1.1%
Sep 202625.8%17.2%11.5%9.4%9.4%6.3%5.1%4.2%2.8%2.8%1.5%1.5%1.5%1%

  1. 1.Bosch

    25.8%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Miele

    17.2%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Westinghouse

    11.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.ASKO

    9.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Fisher & Paykel

    9.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    6.3%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Smeg

    5.1%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.

  8. 8.Haier

    4.2%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Beko

    2.8%

    Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

  10. 10.Hisense

    2.8%

    Held 10th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Electrolux

    1.5%

    Moved from 12th to 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Esatto

    1.5%

    Moved from 13th to 12th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Samsung

    1.5%

    Moved from 11th to 13th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  14. 14.Euromaid

    1%

    Held 14th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

26 comparisons

How has branded search demand for Miele changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in Australia fell from 38.7K to 34.4K.
  • Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in Australia peaked at 19.9% in May 2026 and was lowest at 16.4% in July 2026.

How did search popularity change for Australia dishwasher brands in September 2026?

6 changes

  1. In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%.

  2. In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%.

  3. In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%.

  4. Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026.

  5. In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia.

  6. In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia.

How are Miele’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele dishwasher
  • miele fridge
  • miele vacuum
  • miele washing machine

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands7th of 113.9%Show ranking
Washing machine brands5th of 158.5%Show ranking
Fridge brands13th of 141.5%Show ranking
Dishwasher brands2nd of 1417.2%Shown above
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