ASKO vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than ASKO among dishwasher brands in Australia. Miele had about 14,800 branded searches, while ASKO had 8,100. Miele made up 17.2% of all dishwasher brand searches we track, and ASKO accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in all five answers and ASKO in none.
Who do people search for more?
Miele, about 83% more searches than ASKO
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele appeared in all five answers. ASKO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“What's the best dishwasher brand in Australia?”
Asked ChatGPT
“Which dishwasher should I buy in Australia?”
Asked ChatGPT
“Which dishwasher is the quietest?”
Searched Google, AI Overview
“best dishwasher”
Searched Google, AI Overview
“dishwasher”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is ASKO or Miele more popular in search?
This chart shows how often people search Google for ASKO and Miele by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.
Share of searches by month for Miele, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Westinghouse | ASKO | Fisher & Paykel | LG | Smeg | Haier | Beko | Hisense | Electrolux | Esatto | Samsung | Euromaid |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 17.6% | 11.8% | 9.6% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.5% | 1.5% | 2.3% | 1.5% |
| Nov 2025 | 22.2% | 18.1% | 12.1% | 8.1% | 9.9% | 8.1% | 5.4% | 4.4% | 2.9% | 2.4% | 1.3% | 1.6% | 2.4% | 1.3% |
| Dec 2025 | 21.6% | 17.7% | 11.8% | 9.7% | 9.7% | 7.9% | 5.3% | 4.3% | 3.5% | 2.9% | 1.2% | 1.6% | 1.9% | 1.2% |
| Jan 2026 | 21.4% | 17.5% | 11.7% | 9.6% | 9.6% | 6.4% | 6.4% | 5.2% | 3.4% | 2.8% | 1.5% | 1.5% | 1.9% | 1.2% |
| Feb 2026 | 23.5% | 19.2% | 10.5% | 8.6% | 8.6% | 7% | 5.7% | 4.7% | 3.8% | 2.1% | 1.7% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 25.7% | 17.1% | 11.4% | 9.4% | 9.4% | 6.2% | 5.1% | 4.2% | 3.4% | 2.2% | 1.5% | 1.5% | 1.8% | 1.2% |
| Apr 2026 | 22.3% | 18.2% | 12.2% | 8.1% | 10% | 6.7% | 5.4% | 4.4% | 3.6% | 2.3% | 1.6% | 1.6% | 2.3% | 1.2% |
| May 2026 | 24.4% | 19.9% | 10.9% | 8.9% | 8.9% | 5.9% | 4.8% | 4% | 4% | 2.1% | 1.4% | 1.4% | 2.1% | 1.1% |
| Jun 2026 | 26.7% | 17.8% | 11.9% | 9.8% | 8% | 6.5% | 4.3% | 4.3% | 2.9% | 2.4% | 1.3% | 1.3% | 1.9% | 0.99% |
| Jul 2026 | 24.7% | 16.4% | 13.4% | 9% | 9% | 6% | 4.9% | 4.9% | 3.2% | 2.7% | 1.4% | 1.4% | 1.8% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 11.3% | 9.2% | 9.2% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.5% | 1.5% | 1.8% | 1.1% |
| Sep 2026 | 25.8% | 17.2% | 11.5% | 9.4% | 9.4% | 6.3% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.5% | 1% |
How has the ASKO and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of ASKO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among dishwasher brands in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in Australia moved from 17.6% to 17.2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia dishwasher brands in September 2026?
0 changes
Neither ASKO nor Miele moved beyond provider rounding among dishwasher brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASKO’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
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