Brandwave

Bosch vs Fisher & Paykel:Which is more popular?

In September 2026, Bosch had more branded searches than Fisher & Paykel among dishwasher brands in Australia. Bosch had about 22,200 branded searches, while Fisher & Paykel had 8,100. Bosch made up 25.8% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Bosch appeared in all five answers and Fisher & Paykel in two. Bosch was mentioned before Fisher & Paykel in every answer.

Among dishwasher brands in Australia in September 2026

Who do people search for more?

Bosch, about 3 searches for every 1 for Fisher & Paykel

Bosch 22.2K searchesFisher & Paykel 8.1K searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Fisher & Paykel in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Fisher & Paykel in every answer

Bosch first in 5Fisher & Paykel never first

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Fisher & Paykel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Westinghouse3rd
  4. LG4th
  5. Haier5th
  6. Fisher & Paykel6th
  7. ASKO–
  8. Smeg–
  9. Beko–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bosch or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in Australia.

Bosch and Fisher & Paykel among dishwasher brands in Australia, by month

Share of searches by month for Bosch, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleWestinghouseASKOFisher & PaykelLGSmegHaierBekoHisenseElectroluxEsattoSamsungEuromaid
Oct 202521.5%17.6%11.8%9.6%9.6%6.4%6.4%4.3%3.5%2.3%1.5%1.5%2.3%1.5%
Nov 202522.2%18.1%12.1%8.1%9.9%8.1%5.4%4.4%2.9%2.4%1.3%1.6%2.4%1.3%
Dec 202521.6%17.7%11.8%9.7%9.7%7.9%5.3%4.3%3.5%2.9%1.2%1.6%1.9%1.2%
Jan 202621.4%17.5%11.7%9.6%9.6%6.4%6.4%5.2%3.4%2.8%1.5%1.5%1.9%1.2%
Feb 202623.5%19.2%10.5%8.6%8.6%7%5.7%4.7%3.8%2.1%1.7%1.7%2.1%1.1%
Mar 202625.7%17.1%11.4%9.4%9.4%6.2%5.1%4.2%3.4%2.2%1.5%1.5%1.8%1.2%
Apr 202622.3%18.2%12.2%8.1%10%6.7%5.4%4.4%3.6%2.3%1.6%1.6%2.3%1.2%
May 202624.4%19.9%10.9%8.9%8.9%5.9%4.8%4%4%2.1%1.4%1.4%2.1%1.1%
Jun 202626.7%17.8%11.9%9.8%8%6.5%4.3%4.3%2.9%2.4%1.3%1.3%1.9%0.99%
Jul 202624.7%16.4%13.4%9%9%6%4.9%4.9%3.2%2.7%1.4%1.4%1.8%1.1%
Aug 202625.2%16.8%11.3%9.2%9.2%6.1%6.1%4.1%3.3%2.7%1.5%1.5%1.8%1.1%
Sep 202625.8%17.2%11.5%9.4%9.4%6.3%5.1%4.2%2.8%2.8%1.5%1.5%1.5%1%

How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in Australia moved from 21.5% to 25.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for Australia dishwasher brands in September 2026?

2 changes

  1. In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%.

  2. Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch dishwasher

Fisher & Paykel

1 branded search term

  • fisher and paykel dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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