Brandwave

Miele vs Westinghouse:Which is more popular?

In September 2026, Miele had more branded searches than Westinghouse among washing machine brands in Australia. Miele had about 9,900 branded searches, while Westinghouse had 5,400. Miele made up 8.5% of all washing machine brand searches we track, and Westinghouse accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Miele appeared in three of the five answers and Westinghouse in two. Westinghouse was mentioned before Miele in two out of three answers that named either.

Among washing machine brands in Australia in September 2026

Who do people search for more?

Miele, about 83% more searches than Westinghouse

Miele 9.9K searchesWestinghouse 5.4K searches

Who does AI mention more?

Miele, mentioned in 3 of 5 answers, Westinghouse in 2

Miele in 3 of 5Westinghouse in 2 of 5

Who does AI recommend more?

Westinghouse, named ahead of Miele in 2 of 3 answers

Westinghouse first in 2Miele first in 1

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Westinghouse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Westinghouse was listed before Miele in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Miele5th
  7. ASKO–
  8. Samsung–
  9. Hisense–
  10. Speed Queen–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Miele or Westinghouse more popular in search?

This chart shows how often people search Google for Miele and Westinghouse by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.

Miele and Westinghouse among washing machine brands in Australia, by month

Share of searches by month for Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelLGBoschHaierMieleASKOSamsungHisenseSpeed QueenWestinghouseElectroluxCHiQBekoSimpsonEsatto
Oct 202515.7%15.7%12.9%8.6%10.5%4.7%7%4.7%3.8%4.7%4.7%1.7%2.1%2.1%1.1%
Nov 202514.6%14.6%14.6%8%9.7%5.3%8%5.3%3.5%5.3%4.3%1.9%1.9%1.9%1%
Dec 202516.7%13.7%13.7%9.1%9.1%5%7.5%5%3.3%5%4.1%2.7%1.8%2.2%1.2%
Jan 202615.4%15.4%12.6%10.3%10.3%4.6%6.9%4.6%3.1%3.7%4.6%3.1%2%2%1.4%
Feb 202613.1%24%10.7%8.8%8.8%4.8%7.2%4.8%3.2%3.9%3.9%2.1%1.7%2.1%1.1%
Mar 202613.3%29.8%8.9%7.3%8.9%4%6%4%4%4%3.2%2.1%1.8%1.8%0.96%
Apr 202614.4%17.7%11.8%7.9%9.6%5.3%6.5%4.3%7.9%4.3%3.5%2.3%1.9%1.5%1%
May 202613.5%20.2%11%9%9%4.9%7.4%4.9%4%4.9%4%2.2%1.8%1.8%1.2%
Jun 202612.2%22.3%12.2%8.1%10%5.4%6.7%4.4%3%5.4%3.6%2.4%1.6%1.6%1.1%
Jul 202614.1%17.2%11.5%9.4%9.4%5.1%6.3%5.1%4.2%5.1%4.2%2.8%2.3%1.9%1.5%
Aug 202613.8%20.6%11.3%7.5%9.2%5%7.5%5%4.1%5%3.3%2.7%1.8%1.8%1.2%
Sep 202615.6%15.6%12.8%10.4%8.5%5.7%5.7%4.7%4.7%4.7%3.8%3.1%2.1%1.6%1.1%

How has the Miele and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia washing machine brands in September 2026?

4 changes

  1. In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.

  2. In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.

  3. In September 2026, Miele lost share of searches among washing machine brands in Australia, from 9.2% to 8.5%.

  4. Westinghouse’s share of searches among washing machine brands in Australia has lost ground for 3 months in a row, from 5.4% to 4.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Miele’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

1 branded search term

  • miele washing machine

Westinghouse

1 branded search term

  • westinghouse washing machine

How the Brand Demand Index is measured

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