Fisher & Paykel vs Haier:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Haier among fridge brands in Australia. Fisher & Paykel had about 14,800 branded searches, while Haier had 8,100. Fisher & Paykel made up 14.3% of all fridge brand searches we track, and Haier accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel and Haier each appeared in three of the five answers. Fisher & Paykel was mentioned before Haier in three out of five answers.
Who do people search for more?
Fisher & Paykel, about 83% more searches than Haier
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fisher & Paykel, named ahead of Haier in 3 of 5 answers
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fisher & Paykel was listed before Haier in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st
LG2nd
Haier3rd
Westinghouse4th- Fisher & Paykel5th
Samsung6th
Hisense7th
CHiQ–
Smeg–
Electrolux–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“What's the best fridge brand in Australia?”
Asked ChatGPT
“Which fridge should I buy for a family in Australia?”
Asked ChatGPT
“What's the most reliable fridge brand?”
Searched Google, AI Overview
“best fridge”
Searched Google, AI Overview
“fridge”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fisher & Paykel or Haier more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Haier by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.
Share of searches by month for Fisher & Paykel, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Hisense | LG | Samsung | Westinghouse | Haier | CHiQ | Mitsubishi Electric | Smeg | Electrolux | Liebherr | Bosch | Miele | Beko |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 11.8% | 11.8% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 6.4% | 3.5% | 2.3% | 1.9% | 1.5% | 0.8% |
| Nov 2025 | 14.2% | 11.6% | 14.2% | 14.2% | 11.6% | 6.3% | 6.3% | 6.3% | 5.2% | 3.5% | 2.3% | 2.3% | 1.2% | 0.64% |
| Dec 2025 | 11% | 13.5% | 13.5% | 13.5% | 13.5% | 7.4% | 6% | 7.4% | 4.9% | 3.3% | 2.2% | 2.2% | 1.2% | 0.74% |
| Jan 2026 | 12.8% | 12.8% | 12.8% | 12.8% | 12.8% | 7% | 7% | 7% | 5.7% | 3.8% | 2% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 12.6% | 12.6% | 12.6% | 12.6% | 12.6% | 6.9% | 6.9% | 6.9% | 5.6% | 3.8% | 2.5% | 2% | 1.4% | 0.75% |
| Mar 2026 | 14.7% | 12% | 12% | 12% | 12% | 6.6% | 6.6% | 8% | 5.3% | 4.4% | 2.3% | 1.9% | 1.5% | 0.71% |
| Apr 2026 | 13.7% | 11.2% | 13.7% | 11.2% | 11.2% | 7.5% | 6.1% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 18.7% | 10.2% | 12.5% | 12.5% | 10.2% | 6.8% | 5.6% | 6.8% | 5.6% | 4.6% | 2.4% | 2% | 1.4% | 0.61% |
| Jun 2026 | 21% | 11.5% | 11.5% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 2.8% | 2.2% | 1.9% | 1.5% | 0.56% |
| Jul 2026 | 14.4% | 14.4% | 11.7% | 11.7% | 11.7% | 6.4% | 6.4% | 7.9% | 6.4% | 2.8% | 2.3% | 1.8% | 1.3% | 0.7% |
| Aug 2026 | 14.2% | 11.6% | 11.6% | 11.6% | 11.6% | 7.8% | 6.3% | 7.8% | 7.8% | 3.5% | 2.3% | 1.8% | 1.5% | 0.69% |
| Sep 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 2.8% | 2.3% | 1.8% | 1.5% | 0.7% |
How has the Fisher & Paykel and Haier comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia fridge brands in September 2026?
2 changes
Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
Estimated monthly branded searches for Fisher & Paykel in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
1 branded search term
- fisher and paykel fridge
Haier
1 branded search term
- haier fridge
Other head-to-heads among fridge brands
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